Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Email Engagement: Open rates, click-through rates. Social Media Interactions: Likes, shares, comments.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Set Up a Trigger-Based Model.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. As casual blog readers turn into email subscribers, your chance of converting them into customers increases almost exponentially.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketing 145

Customers.ai

DECEMBER 18, 2024

Drop them into a content-based email sequence sharing related articles or guides. Example 2 : Visitors who download gated content like whitepapers or eBooks. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials. Viewed your pricing page?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Marketing automation.

Email Marketing 117

Email Marketing B2C Law Marketing 117

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Timing matters.

Transform 88

Transform Marketing Marketers Gen Z 88

Marketing Insider Group

APRIL 20, 2020

As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe. An email newsletter works equally well for B2C companies as well as B2B businesses.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. Channels Identifying the most effective channels for reaching your target audience is essential.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

FEBRUARY 28, 2022

.” I don’t mean to minimize how B2B companies use email, but I see plenty of room for us to expand our use of marketing automation and email to move our companies forward. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Complex automations.

B2C 126

B2C Whitepaper CRM Marketing Automation Platform 126

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. Imagine ’Alex,’ someone who loves action-adventure games on PC.

Whitepaper 105

Whitepaper User-Generated Analytics Inbound Marketing 105

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

Whitepaper 106

Whitepaper eBook Shipping Email Marketing 106

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management.

Price 111

Price User-Generated Copywriting Analytics 111

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper 119

Whitepaper Key Performance Indicator Food Influencer Marketing 119

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers. Let's explore what that means.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Customers.ai

JUNE 8, 2022

But with a digital marketing sales funnel , you can create a system for identifying and converting unicorn leads. In other words, you can generate leads and guide them through the customer journey—ultimately delivering qualified prospects to your sales team. Do digital marketing funnels really work?

Digital Marketing 114

Digital Marketing Whitepaper Customer Journey Marketing 114

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. And release webinars: Source.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey.

Whitepaper 103

Whitepaper Email Marketing Customer Journey Education 103

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Consider how each KPI reflects your customer's journey, from initial awareness through purchase and advocacy. Here's an outline for starting your framework.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Marketing Insider Group

MAY 25, 2021

If prospects find your content useful, they may move to the second stage of their journey: consideration. Whitepapers. You can personalize landing pages, emails, case studies, articles, and other types of content to help boost customer engagement. Content/channels for the awareness stage: Blog posts. Social media.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Unbounce

JULY 6, 2020

Reports/Whitepapers – A whitepaper is a great B2B reward for prospects and leads, with over 82% of buyers saying they rely heavily on whitepapers to make purchasing decisions. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Litmus

OCTOBER 25, 2022

“Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Lisa breaks down how marketing teams can shift from a product to a customer mindset.

Whitepaper 98

Whitepaper Email Marketing Marketing Mix Management 98

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

JUNE 24, 2024

That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy , decrease marketing costs, and increase conversions. The ROI of lead nurturing is so high because you can tailor your messaging to the customer.

Whitepaper 121

Whitepaper User-Generated Education eBook 121

Marketing Insider Group

JULY 27, 2020

Curious what they are and how your marketing team can use them in their lead nurturing strategies? Email marketing is still the best channel to reach your leads at the right times. It would be best to send out a personalized email message to encourage this lead to connect with a sales representative. Let’s dive in.

Whitepaper 107

Whitepaper B2C User-Generated Customer Journey 107

AWeber

MAY 22, 2024

Landing pages also help to: Simplify the customer journey. Segment and personalize your marketing content. Launch low-cost marketing campaigns that produce an excellent ROI. Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. In B2B, there is a lot of value at drawing the attention of your competition’s customers. Ramp Up Your Video Marketing. Maximize Marketing Automation.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. Email marketing. Email marketing is largely responsible for the popularization of Digital Marketing software.

Transform 95

Transform Whitepaper User-Generated Law 95

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. The ultimate goal of lead generation is to guide these prospects through the sales funnel and convert them into paying customers.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. It’s easier to adapt and change a digital marketing strategy. Email Marketing. Follow-up emails to website visitors who downloaded something.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

CXL

MAY 27, 2022

Longer customer journeys and drawn-out purchase decisions influenced by multiple touchpoints. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Today’s buyers are more empowered than ever.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Neil Patel

APRIL 2, 2021

As much as we’d like to believe people are interested in our content, few people wake up hoping to find a new article or whitepaper to read. Power Up Your Email Marketing. Once you have someone’s email address, how quickly do you reach out with marketing emails? Invest in content of the highest quality.

User-Generated 118

User-Generated CRM Inbound Marketing Whitepaper 118

Litmus

MAY 20, 2019

What are the best practices for defining key email performance indicators for emails with various goals? For example, do you use the same KPIs for emails that promote a webinar vs. a whitepaper download vs. a product promotion? Jason Rodriguez: I think the big one is overall ROI for email marketing.

Whitepaper 60

Whitepaper Analytics eBook Promotion 60

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. In addition to personalized marketing messages, find ways to listen and respond to their questions. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Customers.ai

AUGUST 26, 2022

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. Since manual lead nurturing takes time, it could be a while before you can realize the full value of your marketing efforts.

Outbound Marketing 69

Outbound Marketing Real Estate B2C Whitepaper 69

Rock Content

MARCH 30, 2020

Segmentation also includes appropriate content, according to the customer journey stage that your lead is at. Thereby, you will help your customers to go ahead through the customer journey , which will increase the number of sales and, of course, the revenue. What vocabulary do they use?

eBook 69

eBook CRM Customer Journey Whitepaper 69

Unbounce

OCTOBER 15, 2024

Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists. For example, an article on creating a customer journey map might offer a downloadable customer journey map template. Use clear calls to action that explain the value of the download.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Unbounce

MAY 13, 2024

Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. A typical customer journey will have dozens of touchpoints—some predictable, most fairly random and unique. Examples would be an ebook, whitepaper, or webinar registration.

Price 105

Price eCommerce Copywriting User-Generated 105