Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. Why Events? As buyer behavior changes, an influx of technology and best practices follow suit. Events for Everyone!

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

CRM 103

CRM Event Marketing Marketers Marketing 103

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. Digital customer touchpoints continue to surge, you need to modify your customer journey and beef up your offerings online and on your websites.

Marketers 96

Marketers Marketing Communications Manufacturing 96

On24- CMO Confessions

FEBRUARY 18, 2021

When you think about the new technology, the new vendors, the relationships that I’m sure ON24’s built with people like this who have never thought of themselves as digital technologists before. When you think about the new skill set that folks are learning and the kinds of shifts in what they’re doing.

CMO 52

CMO B2C Fashion Advertising 52

Marketing Insider Group

JULY 1, 2020

Content Marketing Teaches Us Lessons On Who We Are Marketing To. Another reason content marketing is so important is, it is the secret to understanding our customers. What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6%

Advertisers 52

Advertisers Advertising Retail Shoppers 52