Remove Customer Journey Remove Gen Z Remove Information Technology
article thumbnail

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Interaction with a lead or customer shouldn’t end after the purchase. Turn Up Your Retargeting.