Customer Journey Gen Z PR 
Sprout Social
MARCH 27, 2025
Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.
Customers.ai
NOVEMBER 20, 2024
If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram. For example: If you’re targeting Gen Z, prioritize TikTok and Instagram Reels, where short-form video dominates. What is a PR checklist, and why is it important? Running an ecommerce campaign?
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Calvyn Lee Blog
JANUARY 28, 2023
By the end of summer, TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features of their own aimed at making the customer journey from browsing social to check out that much faster. Meanwhile, LinkedIn began offering real- time captioning for the platform’s Audio Events.
Search Engine Land
MAY 30, 2023
SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Learn how users are moving through the customer journey unexpectedly.
Search Engine Land
JANUARY 29, 2024
For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.”
Marketing Insider Group
FEBRUARY 5, 2024
Zippia) 60% of TikTok’s audience comprises Gen Z users. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. billion by 2026.
Orbit Media Studios
JULY 15, 2024
In the classes I taught at the City College of New York and Columbia University, my graduate students would take a similar approach in their assignments: Developing personas and customer journey maps, without the ability to conduct real-world first-party research. Wait, more practical insights? Yes, please!
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