Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. They have 39 million active users on their MyMcDonald’s Rewards app. Image: DPAA Global.
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