Customer Journey Global Marketing Transform 
Marketing Insider Group
OCTOBER 15, 2020
It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. In-person events, long a staple of marketers, are not an option currently.
Marketing Insider Group
JULY 13, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. We’re starting to see these profound transformations.
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Martech
DECEMBER 13, 2022
Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. 1: Start with the customer journey. Start with who matters most — the customer. Start with the customer journey,” Alfonso said.
Martech
DECEMBER 10, 2021
Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. Empower marketer and developer collaboration with low-code tools. So how can we bridge the customer trust gap?
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Marketing is becoming increasingly complex as buyers across countries and regions consume information across different, seemingly disconnected channels. Jennifer Stearns, an executive in Accenture Digital’s practice group, will share how brands are addressing and transforming their marketing across the global landscape.
Marketing Insider Group
JUNE 15, 2020
We are starting to see some specialization within the profession – on the first axis, is the role primarily externally facing, i.e. serving prospects, customers, and partners, or is it more internally facing with stakeholders within the organization? They are focused upon the business outcomes and how it impacts the customer journey and CX.
Marketing Insider Group
NOVEMBER 16, 2021
And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX).
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