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It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. In-person events, long a staple of marketers, are not an option currently.
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And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customerjourney including the customer experience (CX).
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Moreover, its global footprint allows us to have a consistent experience globally. Director – GlobalMarketing Office at Samsung You want to increase productivity and efficiency Technology is essential for delivering outstanding customer experiences. We were impressed with Insider’s commitment to innovation.
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When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. You lead complete and total digital transformations, even at the enterprise level. We’ve done a big data transformation. 00:38:58] Pete: Amazing.
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. You lead complete and total digital transformations, even at the enterprise level. We’ve done a big data transformation. 00:38:58] Pete: Amazing.
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