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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. In-person events, long a staple of marketers, are not an option currently.

Transform 143
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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. We’re starting to see these profound transformations.

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3 steps to building an effective martech stack

Martech

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. 1: Start with the customer journey. Start with who matters most — the customer. Start with the customer journey,” Alfonso said.

Transform 115
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AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

Use Insider

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. Amy explained that customers’ goals and motivations differ, meaning every journey and touchpoint with Blink should be unique.

Retail 52
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3 lessons for creating a more unified customer experience

Martech

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. Empower marketer and developer collaboration with low-code tools. So how can we bridge the customer trust gap?

Customer 104
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Understanding the power of generative AI for customer experience building

Use Insider

So, in the same way, generative AI for customer experience means that you use the same prompting process but this time it’s to automate different aspects of your customer experience instead—such as generating campaign text, images, customer journeys, or building segments. How does generative AI work?

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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

And then COVID-19 came along and threw a monkey wrench into those plans, as it did for virtually every other marketing organization on the planet. The workshop on “Embedded ABM” showcased how ABM is not its own separate activity, but key to go-to-market tactics, sales alignment, and the customer journey including the customer experience (CX).