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The Goals of Demand Generation and Lead Generation While both demand generation and lead generation play essential roles in your marketing strategy, they have distinct goals that align with different stages of the customerjourney. Ebooks and whitepapers: Offer in-depth resources on relevant topics.
Promotional, persuasive: Aims to convince potential customers to buy. Channels Content marketing, SEO, social media, email: Organic and owned channels. CustomerJourney All stages: Nurtures leads from awareness to decision. Lusha’s platform can be a valuable addition to your marketing toolkit.
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