Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Marketing Insider Group

SEPTEMBER 18, 2023

The Comparison: Traditional advertising often targets only those who are ready to buy now, leaving out a significant portion of the customer journey. You miss the chance to establish thought leadership and build brand loyalty. Q: Do I Need a Big Team to Manage Content Marketing? A: Not necessarily.

Content Marketing 136

Content Marketing Customer loyalty Education Marketers 136

Marketing Insider Group

AUGUST 1, 2023

It’s the first step in the customer journey. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. Before people can buy from you, they need to know who you are. And not just know you, but like you and trust you too.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Lusha

JULY 11, 2024

The Goals of Demand Generation and Lead Generation While both demand generation and lead generation play essential roles in your marketing strategy, they have distinct goals that align with different stages of the customer journey. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. But wait, there’s more!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Lusha

JUNE 11, 2024

Promotional, persuasive: Aims to convince potential customers to buy. Customer Journey All stages: Nurtures leads from awareness to decision. The goal is to drive profitable customer action by providing information that educates, entertains, or inspires. Primarily top of funnel: Generates awareness and initial interest.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52