Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Lusha

JULY 11, 2024

Lead generation tactics often involve gated content, such as white papers or webinars, that require users to provide their email addresses or other contact details in exchange for access. This could include: Blog posts: Share industry insights, thought leadership pieces, or how-to guides.

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Customers.ai

DECEMBER 17, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. If youre a B2B brand, whitepapers that offer advanced industry insights can work well. These lead capture strategies are sharp, specific, and ready to turn those maybes into actual leads.

Shipping 84

Shipping Whitepaper eCommerce eBook 84

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. This trailblazer has turned social media into a customer connection wonderland.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lusha

JUNE 11, 2024

Promotional, persuasive: Aims to convince potential customers to buy. Customer Journey All stages: Nurtures leads from awareness to decision. The goal is to drive profitable customer action by providing information that educates, entertains, or inspires. Primarily top of funnel: Generates awareness and initial interest.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52