Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. What we like about Yotpo is its seamless integration of reviews, ratings, and visual content throughout the customer journey.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Hubspot Marketing

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Customers.ai

FEBRUARY 6, 2024

Top of funnel marketing is a strategy aimed at creating awareness and attracting potential customers by engaging them at the earliest stage of their buying journey. Top of funnel marketing often refers to the strategies, channels, and campaigns that target prospects who have just started their customer journey.

Marketing 100

Marketing Marketers Entertainment User-Generated 100

Exposure Ninja

JULY 5, 2023

B2B marketing strategies have come a long way in the past few years, and personalisation helps B2B marketers keep up with the fast-paced and ever-evolving digital world by tailoring their campaigns to meet each customer’s preferences, interests, and needs. Video marketing is a game-changer for businesses, and here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

According to LinkedIn, 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth, but misalignment between both teams can damage financial performance. It’s easier to adapt and change a digital marketing strategy. Video marketing vs. commercial advertising.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Scoop.it!

FEBRUARY 7, 2023

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. That’s why they’re trying to make the customer journey more interactive for their target audiences. Video marketing. One of the most effective content types today for increased engagement is video.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Marketing Insider Group

DECEMBER 8, 2020

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Harness the Power of Micro-Influencers. Turn Up Your Retargeting.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. Once you’ve defined your positioning, ensure it’s consistently reflected across your website and all your marketing efforts. Short-form video is a better fit for you than long-form, or vice-versa.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52