Remove Customer Journey Remove Information Technology Remove Personalized Marketing
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Across the buyer’s journey, many identifiers can be associated with an individual, including email addresses, physical addresses, landline and mobile phone numbers, mobile ad and device IDs, account usernames and loyalty numbers. CCPA defines personal information as anything that can be associated or linked with an individual or household.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Optimizing your website for smartphones is not only beneficial to your B2B marketing goals but also help your buyers make business decisions efficiently. You need to factor mobile into an omnichannel customer journey and finding new and improved ways to reach and engage your audience. Turn Up Your Retargeting.