Martech

MARCH 19, 2025

Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Positionless Marketing follows this same philosophy. Positionless Marketing applies the same principle.

Transform 76

Transform Manufacturing Key Performance Indicator Marketing 76

Duct Tape Marketing

DECEMBER 24, 2019

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is often a long and winding road. And that means it can be difficult to track your business’s effectiveness at each phase of the journey. Know, Like, and Trust.

Customer Journey 92

Customer Journey Customer Key Performance Indicator SEO 92

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketing 64

Martech

MARCH 14, 2025

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology deployment.

Key Performance Indicator 62

Key Performance Indicator Customer Journey Finance Education 62

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Lynton Web

OCTOBER 29, 2024

Marketing operational excellence represents the systematic approach to optimizing marketing processes, technologies, and team structures to deliver consistent, measurable results. When organizations prioritize operational efficiency in their marketing departments, they typically see a 20-25% increase in marketing ROI.

Transform 52

Transform Customer Journey Marketing Marketers 52

Neil Patel

SEPTEMBER 23, 2020

Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent.

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Sprout Social

SEPTEMBER 19, 2023

The four stages of the marketing and sales funnel. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. As Scott Feldman, Customer Intelligence Practice Lead for Canada at SAS describes, “Buying is not linear, and successful brands know it.

Customer 143

Customer Customer Acquisition Key Performance Indicator Customer Journey 143

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place.

Product 134

Product Customer Acquisition Key Performance Indicator Customer Journey 134

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Is it Sales?

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

CRM 122

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 122

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. ” or “How does AI impact digital marketing?” What are micro-moments?

Customer 69

Customer Key Performance Indicator CRM Management 69

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Generate 500 qualified leads in two months.

PR 76

PR Gen Z User-Generated Analytics 76

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

DECEMBER 13, 2024

Lets explore how shared goals and incentives can lead to measurable outcomes, with three key reasons why alignment is essential. Reason 1: Unified vision and team dynamics Lets face it: disconnected goals lead to fragmented marketing efforts. Make sure all teams share a unified vision with common key performance indicators (KPIs).

Key Performance Indicator 101

Key Performance Indicator Customer Journey Marketing Marketers 101

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results.

Transform 130

Transform Customer Journey Key Performance Indicator New Technology 130

Welcome Software

MARCH 12, 2025

And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And your entire team, from marketing to customer support, should be involved with all of them even though your product team will likely oversee the process.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). A post shared by Volkswagen (@volkswagen).

Key Performance Indicator 144

Key Performance Indicator Customer Journey Social Media Marketing Advertisers 144

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. This is usually the most important metric for marketers but it’s really a starting point for further digging.

Email Marketing 110

Email Marketing Key Performance Indicator Marketing Marketers 110

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale.

Branding 112

Branding Key Performance Indicator Customer Journey Marketing Mix 112

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Branding 131

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 131

Customers.ai

JANUARY 6, 2025

Advanced marketers know its no longer about who your customers are its about what they do. Good marketers have moved onto real-time data, behavioral insights, and AI-driven segmentation. Theyve moved from one-size-fits-all campaigns to strategies that feel tailor-made for customers. Your ICP isnt just a profile.

Customer 90

Customer eCommerce CRM Shipping 90

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Analyze the customer journey events leading to cart abandonment.

Key Performance Indicator 109

Key Performance Indicator Customer Journey eCommerce CRM 109

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customer Acquisition 109

Customer Acquisition Analytics Customer Key Performance Indicator 109

Martech

JUNE 13, 2023

The brand measures experience through QR codes and personalized, digital survey links that customers can click on in order to share feedback. Shake Shack can use this feedback to monitor and measure key performance indicators. However, they are focused on one key metric above others, Likelihood to Recommend (LTR).

Customer 110

Customer Key Performance Indicator Customer Journey Analytics 110

Digital Marketer

FEBRUARY 26, 2024

Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Martech

JUNE 24, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Strategic capabilities refer to the unique resources, skills, and competencies that enable a company to achieve its strategic objectives and gain a competitive advantage in the market.

Transform 110

Transform CMO Key Performance Indicator Customer loyalty 110

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketers User-Generated Customer Journey 124

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS marketing allows businesses to connect with their target audience through personalized and timely text messages. Think people are bothered by SMS from brands?

Key Performance Indicator 128

Key Performance Indicator User-Generated Communications Marketing 128

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. They can help businesses stay agile and responsive to evolving customer needs and market dynamics.

Transform 110

Transform Customer eCommerce Key Performance Indicator 110