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Dynamic Content Strategies for This Year’s Holiday Email Marketing

Litmus

Source: Trends in Email Engagement Holiday shoppers are busy too—and so are your competitors. Create a segmentation strategy The first step toward dynamic content is knowing who in your audience gets what based on where they are in their personalized customer journey. This gives you a base for your experimentation.

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Cracking the Code on Client Segmentation for Email Domination

Customers.ai

Turn One-Time Shoppers Into Repeat Buyers That first purchase is just the start. Segmentation means building a relationship with your customers that feels real. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Segmentation lets you treat them like it.

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Expert advice on delivering an omnichannel experience your customers will love

Use Insider

This personalization may include tailored recommendations, targeted promotions, and a better understanding of customer preferences. Customer journey mapping: Understanding the customer journey across various touchpoints is essential for delivering a seamless omnichannel experience.

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5 Steps to Conduct a Customer Experience Audit to Reduce CX Friction

Rock Content

It’s an in-depth examination of a customer’s experience with your business. Effective customer experience audits track every step of the customer journey. They examine every customer interaction from discovery to after sales support. Also, they take into account the fact that not every customer journey is the same.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

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AI marketing automation: The perfect match to supercharge your marketing campaigns

Use Insider

You can optimize the search experience 69% of online shoppers go to the search bar when visiting ecommerce sites, but 80% leave due to a poor experience. With Sirius AI , you can easily create relevant, timely, and trustworthy customer experiences. Incorporate chatbots and virtual assistants to enhance customer support and engagement.

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12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Understanding assisted conversions can help you fine-tune your marketing strategy to better support the customer journey.