Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. However, the “why” matters less than the “what.”

Thought Leadership 93

Thought Leadership Customer Journey Customer loyalty Marketing 93

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Search incrementality: How paid and organic work together for better performance 7 paid media reporting tips when tracking is messy Take measurement tools and attribution models into account when collecting data. Generic: 6.1% Brand: 27.8%

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies.

eCommerce 64

eCommerce CRM Customer Journey Advertising 64

Martech

JUNE 25, 2025

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Streamline, save time, boost ROI When demand generation and brand awareness work together, your marketing becomes more effective and easier to manage. Marketing work management tools: Help track progress.

Branding 75

Branding eBook Key Performance Indicator Transform 75

Martech

DECEMBER 16, 2024

Dig deeper: How to categorize customer data for actionable insights Intercoms listening strategy Intercom, a global SaaS company, took this approach when it shifted its marketing strategy. They moved away from broad, generalized marketing efforts and focused on one-on-one customer interviews.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

JANUARY 31, 2025

Then, work backward from those goals to help you outline what a successful customer journey looks like. Write your success story and map your marketing efforts to guide clients toward it. Own the customer journey. Its time to make customer experience part of your marketing strategy. Or a form fill?

Customer Journey 100

Customer Journey Marketing Marketers SEO 100

Martech

FEBRUARY 21, 2023

Customer points of contact who you know best along the customer journey. Next steps to becoming a high-performing marketing organization By answering the questions above, you can define a positioning strategy to increase your organizations’ value and relevance. Look into: Unique skills your team may possess.

Performance Marketing 98

Performance Marketing Marketing Marketers Market Segmentation 98

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketing 140

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Issues with the market Market conditions can significantly impact your PPC performance.

Communications 96

Communications Market Trends Management Customer Journey 96

Martech

APRIL 18, 2025

Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams.

Transform 88

Transform Communications Customer Journey User-Generated 88

Martech

MAY 7, 2025

Two customers may take the same action but offer vastly different long-term value. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Analyzing post-conversion behaviors allows companies to focus on acquiring higher-value segments.

CRM 78

CRM Customer Acquisition Transform User-Generated 78

Duct Tape Marketing

AUGUST 22, 2024

Leadership goes beyond just creating a plan—it’s about guiding the entire marketing function to support business growth. [10:34] 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? Hey, digital marketers, this one's for you.

CMO 85

CMO Customer Journey Transform User-Generated 85

Martech

JUNE 9, 2025

But in the process, it downgraded the importance of brand and the need to build mental availability with prospects not currently in the market to buy. I see discussions all the time focusing on either mental availability and branding or demand generation for performance marketing, as if they’re two separate things. Will it work?

Thought Leadership 64

Thought Leadership Transform CRM Customer Journey 64

Vertical Response

JUNE 18, 2025

VerticalResponse integrates with over 15 automation platforms, enabling businesses to connect their email marketing with CRMs , forms, e-commerce sites, and other essential marketing software. This not only saves time but also ensures that marketing efforts are consistent and targeted throughout the customer journey.

Transform 52

Transform CRM User-Generated Price 52

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. Delivering a unified view of the customer. Integrating data and systems.

Customer loyalty 128

Customer loyalty Customer Journey Marketing Marketers 128

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Calvyn Lee Blog

JANUARY 15, 2024

As Radhika Mani, Product Manager at Google, explains: “In a future without third party cookies, marketers will need to adopt more durable audience strategies. Leveraging AI Optimization to Drive Performance Marketers are understandably concerned about how the loss of third-party cookies could impact campaign performance.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 114

CRM Health Customer Journey Performance Marketing 114

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey.

Transform 126

Transform Customer Journey Analytics Digital Marketing 126

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. By ignoring non-branded terms your searchers use, you’re losing customers to competitors. Product marketing teams have metrics to chase, and this content approach supports that.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

DECEMBER 13, 2024

Second, teams may focus too much on their own part of the process, neglecting how it fits into the overall customer journey. Because they can see and influence those numbers, they treat them as overly important, potentially at the expense of getting the right customers.

Key Performance Indicator 102

Key Performance Indicator Customer Journey Marketing Marketers 102

Hubspot Marketing

JANUARY 23, 2023

For example, omnichannel marketing is all about meeting your customers where they are and creating a smoother customer journey. Investing in identifying and understanding your target audience is key to giving customers a great experience with your brand. What Skills Should Marketers Focus on for Career Growth?

Marketing 112

Marketing Marketers Promotion Management 112

Martech

JUNE 16, 2023

In my article from last month , I shared a visual of a macro customer journey and wrote about moving from value creation to value expansion. Taking that same visual, I have included the six success elements needed to achieve sustainable growth.

Customer Journey 131

Customer Journey Marketing Marketers Customer 131

Martech

JULY 26, 2023

While marketing does not stand alone in driving organizational growth, it plays a more prominent role than before. Its role spans the entirety of the customer journey. This makes marketing unique compared to product, sales and customer success. As such, marketers need to understand: How to achieve growth.

Customer Journey 97

Customer Journey Marketing Marketers Management 97

Lusha

NOVEMBER 18, 2024

Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful. Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MAY 12, 2023

How do your inputs and actions affect your customer journey? For instance, instead of directly speaking with a representative in person, why not test communicating via the mobile app, chat or other messaging channel? Consider different types of UX decisions. What triggers an automated message? How is that message drafted and delivered?

Shoppers 132

Shoppers B2C eCommerce Marketing 132

Bannerflow

NOVEMBER 24, 2020

Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. There we call ourselves Saxo Markets and are an online broker. We’ve managed to save time by removing these repetitive tasks.

Transform 98

Transform Advertising Advertisers Finance 98

Martech

FEBRUARY 24, 2022

Lead Center, an intuitive business communications solution, lets users take, make, and manage calls, texts, and chats from one unified inbox, within the CallRail platform. Provides a real-time view of the customer journey to have smarter customer conversations. Target customers. CallSource.

Analytics 98

Analytics Real Estate CRM Communications 98

Litmus

MARCH 15, 2024

In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Martech

MARCH 22, 2022

Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage. Unlike other channels, marketers need to know the mechanics of message delivery, too. Email manager.

Email Marketing 124

Email Marketing B2C Law Marketing 124

Hubspot Marketing

DECEMBER 14, 2023

That's not to say that you need to rebuild all of your ads and landing pages,” says Brent Stirling , a performance marketing consultant who formerly ran paid social ads at Shopify. Use your PPC management tool to decide exactly where your target location is. You may know that you want to target customers in the UK, for example.

eCommerce 114

eCommerce Advertisers Advertising Promotion 114

Martech

JANUARY 30, 2023

A need to unify the view of the customer brings with it a need to consolidate the tools used to collect, manage and analyze that data. With a customer data platform (CDP) at the core, seamlessly integrating disparate systems or removing overlapping platforms provides a sustainable way to keep a robust first-party view of customers.

Customer 114

Customer CRM Advertising Advertisers 114

Martech

JUNE 28, 2024

This phenomenon highlights the complexity and difficulty of navigating the deluge of information in today’s data-driven world, underscoring the need for better tools and strategies to manage and interpret data effectively. million sales conversations.

Marketing Strategy 122

Marketing Strategy Shoppers Marketing Marketers 122

Pam Didner

FEBRUARY 24, 2021

Conference provides sales, sales operations, and sales enablement leaders with strategic insight and best practices that drive improved sales performance and revenue growth. Speakers at each event are a mix of sales VPs and CEOs from industry-leading companies, technology influencers, analysts, and management and leadership experts.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it.

Whitepaper 107

Whitepaper Email Marketing Customer Journey Education 107