Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics.

Analytics

Martech

SEPTEMBER 10, 2024

Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management.

Advertising

Hubspot Marketing

SEPTEMBER 20, 2024

Selim Dahmani is a Senior Growth Manager at HubSpot who focuses on the French-speaking market. Customer Journeys Don’t assume that the journey customers take as part of your multilingual content strategy will be the same as it is in the primary language your brand operates in.

Customer

Hubspot Marketing

NOVEMBER 5, 2024

CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization. Employ allowlists and denylists judiciously to manage ad placements effectively.

Manufacturing

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Creating products and a customer journey that consumers freely rave about. From there, you can develop feedback implementation processes and improve relationship management. The result? Your final task?

Customer

Martech

SEPTEMBER 4, 2024

A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. This enables a complete view of the customer journey. But what does that look like in practice? Again, the simulator took the question and ran with it.

Marketing Strategy

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Pinterest’s own guidance encourages brands to create full-funnel strategies to cover target audiences across the customer journey.

Gen Z

Martech

AUGUST 2, 2024

Knowing nothing else, how would you place a value on this random individual? Returning to your business case, what can you know about people who are potential customers of yours? We usually think about the “path to purchase” or “customer journey,” but we don’t always calculate the expected value of customers at each stage.

Customer

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. The marketing analyst’s role, in part, will be to manage and oversee automated processes. A strategic overview of the enterprise’s data is essential.

Transform

Martech

NOVEMBER 22, 2024

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. So marketers must understand the entire customer journey – from the first engagement to the last to see how AI can improve it.

Customer

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. That time can be used on strategic activities, such as: Refining customer journeys. MOps professionals must now: Become highly adept at managing relationships Align priorities.

Transform

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. This helps you manage transitions in contact engagement. Bear in mind, in many cases, sales will manage these reports.).

Health

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

CRM

Sprout Social

JUNE 13, 2025

Against this evolving backdrop, YouTube offers marketers distinct advantages: You can place clickable, trackable links directly in video descriptions and pinned comments without penalty or link suppression. These unique attributes make a YouTube channel one of the few places you can clearly measure ROI across paid and organic content.

Analytics

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. Retailers will increasingly use shoppable video ads and interactive content to guide consumers through a purchase journey without leaving the platform.

Gen Z

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. They wanted to understand their ideal customers journey.

Marketing Strategy

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

Influencer Marketing

Hubspot Marketing

DECEMBER 2, 2024

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. I know that you’ve probably already got some marketing funnel components in place — most people aren’t starting at zero. Why is this Step 1?

Customer Journey

The Marketing Operations Leader

JUNE 10, 2025

The core functions here are: Goal setting and OKRs Marketing planning and prioritization Budget and ROI analysis Cross-functional enablement and project management This model often exists in companies that rely on quarterly planning, OKRs, and integrated campaigns. It centers on strategy, budget, and execution planning.

Finance

Sachs Marketing Group

JANUARY 13, 2025

This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience. The Modern Customer Journey Todays customer journey is anything but linear. Community management to nurture relationships and address feedback.

Digital Marketing

Hubspot Marketing

APRIL 21, 2025

According to our survey, 64% of marketers plan on having a dedicated community manager, and 93% of marketers will either maintain or increase their investment in community marketing in 2025. Not a single hair is out of place, and there isn't a bead of sweat on it.

Social Media Marketing

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM

Hubspot Marketing

OCTOBER 28, 2024

Yi told me he found out that certain CTAs and buttons were placed too low on the layout. Visualize your customers’ journey. Customer journeys can be complicated. So, why not use AI to analyze data from each channel to identify places where users drop or are less engaged? This is what Securiti.ai

Customer Acquisition

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. It’s morphed into a place for genuine connection. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z

Backlinko

SEPTEMBER 6, 2024

The product also lets you create visual maps of user flows, called Journey Mapping, for detailed analysis. If improving the entire customer journey is a priority for you, use Heap Illuminate to uncover friction points like abandoned carts or incomplete conversion events. Adobe also has a massive product ecosystem.

Analytics

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Ensure tracking is in place before launch (ever had missing UTM data?

Customer Journey

Hootsuite

NOVEMBER 21, 2024

Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Extensive research takes time, but it’s worth it (and reading up on 83 stats on social media demographics in 2024 is a good place to start). Try it free today.

Social Media Marketing

Martech

MAY 8, 2025

Real-world customer journeys don’t follow a straight line. One way to overcome this is by designing systems that break down data barriers and enable marketers to track interactions across any customer journey, providing a more holistic view of impact. Content is a top-value asset, but difficult to track.

Customer Journey

Backlinko

JUNE 12, 2025

Old customer journey: See result → Click → Convert (trackable) New customer journey: See AI mention → Research brand → Visit directly later (invisible) It’s a measurement paradox. To win LLM visibility, strategically place your expertise where AI systems recognize genuine authority.

SEO

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Heres where to place your attention.

B2C

SocialPilot

FEBRUARY 23, 2025

Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Why Is Review Marketing Important?

Marketers

Martech

SEPTEMBER 18, 2024

To succeed, your brand must deliver the right message at the right time and in the right place. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. Keep your business information accurate and up-to-date and encourage customer reviews to build trust.

Customer

Lynton Web

APRIL 16, 2025

Tactic 1:Chart Your Complete Customer Experience Journey The foundation of any effective integration strategy starts with precisely mapping your customer journey. For recreation businesses, this journey spans both digital and physical interactions, making thorough journey mapping particularly valuable.

Transform

Martech

JULY 25, 2025

AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. These adjacent objects help machines infer your price point, target customer, and their context.

Branding

Martech

SEPTEMBER 23, 2024

The AI agents can even build a customer journey in Salesforce Flow. Salesforce says Einstein Marketing Intelligence (EMI) gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment and visualization.

Transform