Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. That’s not always true.

Customer 122

Customer Customer loyalty Customer Journey Analytics 122

Martech

OCTOBER 10, 2023

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations. Here are some other benefits: Improved efficiency.

Customer Journey 124

Customer Journey Customer Law Communications 124

Martech

NOVEMBER 22, 2024

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. So marketers must understand the entire customer journey – from the first engagement to the last to see how AI can improve it.

Customer 126

Customer Customer Journey Management Product 126

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customer Journey 121

Customer Journey Customer Transform Place 121

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. The marketing analyst’s role, in part, will be to manage and oversee automated processes. A strategic overview of the enterprise’s data is essential.

Transform 126

Transform Customer Journey Analytics Marketers 126

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Martech

NOVEMBER 22, 2024

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. So marketers must understand the entire customer journey – from the first engagement to the last to see how AI can improve it.

Customer 111

Customer Customer Journey Management Product 111

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization. Employ allowlists and denylists judiciously to manage ad placements effectively.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey 132

Customer Journey Customer Social Media Marketing User-Generated 132

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Knowing what your audience is searching for allows you to create content that meets their needs in the right place at the right time — whether it’s educational articles, how-to guides or videos and infographics.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

SEPTEMBER 10, 2024

Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Ensure tracking is in place before launch (ever had missing UTM data?

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Hubspot Marketing

NOVEMBER 5, 2024

CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Hubspot Marketing

SEPTEMBER 20, 2024

Selim Dahmani is a Senior Growth Manager at HubSpot who focuses on the French-speaking market. Customer Journeys Don’t assume that the journey customers take as part of your multilingual content strategy will be the same as it is in the primary language your brand operates in.

Customer 129

Customer Global Marketing Customer Journey Energy 129

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. This helps you manage transitions in contact engagement. Bear in mind, in many cases, sales will manage these reports.).

Health 122

Health CRM Communications User-Generated 122

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. The importance of efficient social media inbox management Nobody wants to be ignored.

Management 69

Management CRM Communications Customer 69

Litmus

MAY 16, 2024

Ahead, we’ll look at how to get started with personalized email programs and some of the best ways to implement them throughout the customer journey, from that awareness stage all the way to engaged subscriber or repeat customer. Start by pinpointing places personalization adds value and increases engagement.

Customer Journey 95

Customer Journey Customer CRM Email Marketing 95

Martech

AUGUST 2, 2024

Knowing nothing else, how would you place a value on this random individual? Returning to your business case, what can you know about people who are potential customers of yours? We usually think about the “path to purchase” or “customer journey,” but we don’t always calculate the expected value of customers at each stage.

Customer 115

Customer Customer Journey eCommerce Analytics 115

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Pinterest’s own guidance encourages brands to create full-funnel strategies to cover target audiences across the customer journey.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

CRM 114

CRM User-Generated Analytics Management 114

Martech

MAY 8, 2025

Real-world customer journeys don’t follow a straight line. One way to overcome this is by designing systems that break down data barriers and enable marketers to track interactions across any customer journey, providing a more holistic view of impact. Content is a top-value asset, but difficult to track.

Customer Journey 77

Customer Journey Marketing Mix Marketers Marketing 77

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 118

Analytics PR Price CRM 118

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Creating products and a customer journey that consumers freely rave about. From there, you can develop feedback implementation processes and improve relationship management. The result? Your final task?

Customer 117

Customer Food Transform Health 117

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom. Put a compliance plan in place.

Management 145

Management CRM CMO Place 145

Sprout Social

APRIL 29, 2025

Over the next decade, we expanded, evolved and reimagined our platform to go far beyond basic scheduling and message management. We launched game-changing features like Analytics , Employee Advocacy and Customer Engagement. The entire customer journey happens on social. Social already dominated the attention economy.

Transform 108

Transform CMO Marketing Mix Customer Journey 108

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketers 127

illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. Retailers will increasingly use shoppable video ads and interactive content to guide consumers through a purchase journey without leaving the platform.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. They wanted to understand their ideal customers journey.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Hootsuite

FEBRUARY 10, 2025

It works by placing cookies to track user behavior across devices, enabling features like retargeting, audience building (Custom and Lookalike Audiences), and tracking key conversion events like purchases, sign-ups, and checkouts. Head to Meta Events Manager and choose the ad account you want to use with your Pixel.

Social Media Marketing 105

Social Media Marketing Shoppers Law Advertising 105

Hubspot Marketing

APRIL 21, 2025

According to our survey, 64% of marketers plan on having a dedicated community manager, and 93% of marketers will either maintain or increase their investment in community marketing in 2025. Not a single hair is out of place, and there isn't a bead of sweat on it.

Social Media Marketing 79

Social Media Marketing User-Generated Influencer Marketing Customer Journey 79

Martech

SEPTEMBER 23, 2024

The AI agents can even build a customer journey in Salesforce Flow. Salesforce says Einstein Marketing Intelligence (EMI) gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment and visualization.

Transform 105

Transform Marketers Marketing Health 105

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Instead of scrolling through activity timelines, you can quickly get context on a customer or prospect and take informed action.

CRM 104

CRM Health Transform Management 104

Hubspot Marketing

FEBRUARY 15, 2023

Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future. But it's not always clear how to create an effective lead management process. What is sales lead management? Data usage.

Management 133

Management CRM Telemarketing Inbound Marketing 133

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. But it’s absolutely essential.”

CRM 87

CRM Management Email Marketing Transform 87

Hubspot Marketing

NOVEMBER 28, 2022

Wouldn’t it be nice if customer data management were easy? Managing customer data can get messy, especially if your business uses multiple apps. However, putting your customer data in order is easier than you think, even if it is in a state of chaos. In this post, we'll cover: What is Customer Data Management?

Management 113

Management Customer CRM Law 113

Hubspot Marketing

APRIL 29, 2025

Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. Right now, AI agents for marketing show up in four key areas: Content creation Customer support Campaign optimization Data analysis The common thread across these use cases is workflow automation.

Price 103

Price CMO Marketers Marketing 103

Hootsuite

NOVEMBER 21, 2024

Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Extensive research takes time, but it’s worth it (and reading up on 83 stats on social media demographics in 2024 is a good place to start). Try it free today.

Social Media Marketing 128

Social Media Marketing Communications Entertainment Analytics 128