Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. They wanted to understand their ideal customers journey.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience. Image Source. Why is content mapping important?

Price 145

Price CRM eBook Marketing 145

Search Engine Land

FEBRUARY 16, 2023

Let's look at it before we dive into each team's responsibilities: Market research is at the start and also a wonderful example. Likewise, keyword research performed by SEO experts can inform and inspire market research as a whole. I can't go out and meet potential customers to see how they use a vacuum cleaner.

SEO 94

SEO PR Key Performance Indicator Communications 94

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40