Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series.

Customer Journey 66

Customer Journey Customer Transform Price 66

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. It also sets a positive tone for the consumer’s relationship with the brand.

Customer 121

Customer Transform Customer Journey Marketing 121

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 126

Analytics Customer Journey CMO Marketing 126

Martech

NOVEMBER 15, 2024

7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 34:53: First-party data for content and product recommendations. 7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. Processing.

Customer Journey 115

Customer Journey Marketing Marketers Advertising 115

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. I’ve also been known to walk into a store for one thing and walk out with $200 of skin products.

Retail 119

Retail CMO Customer Journey Shoppers 119

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 125

Customer Transform Customer loyalty Marketing 125

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Transform 122

Transform Customer Journey Analytics Marketing 122

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 118

Price Thought Leadership Transform User-Generated 118

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? Marketing Measurement Finally Explained in a Simple Way Measuring marketing is way too complicated right? Register now to save your spot!

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. They need to: Understand what the metrics tell them about your subscribers’ interaction with your marketing efforts.

Marketing 122

Marketing Marketers Education Customer Journey 122

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

User-Generated 112

User-Generated Retail Marketing Marketers 112

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. There’s good reason for both of these facts.

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing Mix 114

Marketing Mix Finance Analytics Marketing 114

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 84

Customer Journey User-Generated Marketing Marketers 84

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. What is the customer lifecycle? What is audience segmentation?

Health 93

Health Customer Journey User-Generated Marketing 93

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 72

Product Transform Influencer Marketing User-Generated 72

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy 120

Energy Marketing Marketers Customer Journey 120

The Marketing Operations Leader

JANUARY 14, 2025

Everyone wants advanced marketing measurement—multi-touch attribution, AI insights, beautiful dashboards. UTMs make advanced reporting possible: Multi-touch attribution, ROI measurement, and customer journey analysis all rely on clean, standardized UTMs. But here’s the truth: none of it works without the basics.

Marketing 130

Marketing Marketers Customer Journey Analytics 130

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketing Marketers User-Generated 117

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. B2C CRO Let’s face it: Conversion rates vary across markets. Here’s why.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Lets explore key considerations when selecting or upgrading your CMS, focusing on the four pivotal stages of the marketing journey: Discovery.

SEO 114

SEO Gen Z Customer Journey User-Generated 114

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 111

Customer B2C CMO Customer Journey 111

Martech

NOVEMBER 22, 2024

Eighty-six percent say they will pay more for a great customer experience. Marketers are now at the mercy of algorithms that shape everything from visible customer-facing interactions to behind-the-scenes operations. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer 123

Customer Customer Journey Management Product 123

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Sales teams are expensive. Processing.

Non-Profit 123

Non-Profit Customer Journey User-Generated SEO 123

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 111

CRM Customer Journey Customer loyalty Management 111

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Amazon, Walmart, Target), per Statista.

Transform 117

Transform Retail Manufacturing eCommerce 117

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

Marketing 132

Marketing Marketers Customer Customer Journey 132

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints.

Customer 113

Customer Branding Customer Acquisition Customer Journey 113

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics 121

Analytics Transform CRM Marketing 121

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow.

Transform 90

Transform Marketing Marketers Marketing Strategy 90

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups.

Manufacturing 125

Manufacturing Advertising Advertisers User-Generated 125

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” ” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Processing.

Retail 116

Retail Shoppers Advertising Advertisers 116

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. And this is true for every stage of the customer journey. This guide will show you how to map out an effective customer journey that leverages social media to the hilt.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Youve got traffic. And its a must!

Customer 88

Customer eCommerce Shipping Customer Journey 88