Martech

FEBRUARY 18, 2025

Consumers feel besieged by pervasive and invasive marketing. With data collection at an all-time high, some marketers cross the line, using personal details (e.g., The solution is “un-marketing.” ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries.

Advertising 79

Advertising Advertisers Non-Profit Traditional Marketing 79

Duct Tape Marketing

JUNE 23, 2021

How To Guide The Perfect Customer Journey written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to be talking about part one of a three-part solo show series I’m doing. Here’s part one.

Customer Journey 87

Customer Journey Customer Traditional Marketing Management 87

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Martech

MARCH 19, 2025

Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. Positionless Marketing follows this same philosophy. Positionless Marketing applies the same principle.

Transform 75

Transform Manufacturing Key Performance Indicator Marketing 75

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing?

Marketing Strategy 73

Marketing Strategy Marketing Marketers Customer Journey 73

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Consumers trust what other consumers say over a brand’s own marketing. Creating products and a customer journey that consumers freely rave about.

Customer 117

Customer Food Transform Health 117

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 111

Branding Tentpole Entertainment Transform 111

Adobe Experience Cloud Blog

AUGUST 26, 2019

The digital revolution has changed everything for marketers. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional short-term KPIs but also facilitate the brand’s long-term vision. What Are You Trying To Prove With B2B Marketing? Our Native Tongue.

Thought Leadership 132

Thought Leadership Customer Journey Traditional Marketing Marketing 132

Martech

MARCH 30, 2023

Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel. For example, if a customer abandons their shopping cart, send them a reminder email.

Customer Journey 122

Customer Journey Marketing Automation Platform Marketing Marketers 122

Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Martech

SEPTEMBER 18, 2024

And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Digital media costs will soar.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. Their marketing teams have different roles and responsibilities, but often intertwine their efforts, all while using similar skills and technologies. Both types of customers have changing needs and expectations.

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Hubspot Marketing

MAY 13, 2019

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. And this isn’t unusual.

CRM 145

CRM Customer Journey Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. These days there isn’t a single stage of your customer journey and relationship that doesn’t involve touchpoints.

Customer 156

Customer Customer Journey Fashion Shipping 156

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience.

Transform 115

Transform Customer loyalty Customer Journey Marketing 115

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO 88

CMO Customer Journey Transform User-Generated 88

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Adobe Experience Cloud Blog

MAY 16, 2018

” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. In this blog, I’ll describe three historic marketing concepts that are vital even in the context of the current digital environment. .” “Hyper-connectivity.” Identify Your Channels.

Transform 134

Transform Thought Leadership Communications Marketing 134

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Lifecycle value: customer acquisition cost.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Marketing Insider Group

OCTOBER 18, 2021

Like savvy companies leveraging digital opportunities to find and convert customers, consumers are smart when it comes to choosing brands and making purchases. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. This dilemma? The good news?

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Analytics 117

Analytics Product CMO Marketing 117

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. Reduce customer churn.

CRM 141

CRM Inbound Marketing Customer Journey Marketing 141

Adobe Experience Cloud Blog

JUNE 17, 2015

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. Sounds amazing, right?!).

Marketing Strategy 127

Marketing Strategy Management Thought Leadership Marketing 127

Martech

MAY 10, 2023

Agile marketing is having a moment. According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Marketing 110

Marketing Marketers Traditional Marketing Communications 110

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These changes will present a challenge for marketers.

Traditional Marketing 115

Traditional Marketing Marketing Marketers Digital Marketing 115

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Marketing 122

Marketing Marketers Customer Journey Traditional Marketing 122

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Duct Tape Marketing

DECEMBER 11, 2020

Build a Game Changing Marketing Action Plan in Just 9 Steps written by Kyndall Ramirez read more at Duct Tape Marketing. Follow these 9 easy steps to craft a winning marketing plan of your own. . Steer clear from falling for the hot, new marketing tactic of the week. The key element in making your marketing effective?

Customer Journey 99

Customer Journey Traditional Marketing Marketing Marketers 99

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Spoiler alert: it was SKIMS.).

Marketing Strategy 138

Marketing Strategy Millennials Target Market Marketing 138

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 123

Marketing Strategy Product User-Generated Marketing 123

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 141

Marketing Marketers Manufacturing Market Trends 141

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

Price 111

Price User-Generated Copywriting Analytics 111

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those stages.

Customer 134

Customer Thought Leadership Customer Journey Marketing Automation Platform 134