Adobe Experience Cloud Blog

JUNE 16, 2016

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Marketers are addicted to short-term metrics.

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Martech

APRIL 5, 2022

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. Why should marketers care about attribution?

Customer 107

Customer CMO Customer Journey Non-Profit 107

Use Insider

JANUARY 19, 2024

This makes them a perfect option for marketers looking to convert first-time visitors into paying customers faster, cheaper, and more efficiently. Create consistent, personalized, and automated customer journeys Reaching customers at different touchpoints is only one part of successful cross-channel marketing.

Marketing 52

Marketing Marketers User-Generated Customer Journey 52

Marketing Insider Group

JULY 1, 2020

Content Marketing Teaches Us Lessons On Who We Are Marketing To. Another reason content marketing is so important is, it is the secret to understanding our customers. Personalized email offers, content sequencing, product suggestions, landing pages, and other types of personalized content are what customers expect today.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145