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5 essential priorities for marketers in 2025

Martech

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Use these insights to refine your marketing mix and allocate resources effectively.

Transform 117
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. They wanted to understand their ideal customers journey.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Dig deeper: Why you should add predictive modeling to your marketing mix 3.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

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How to use AI to discover the causes behind customer actions

Martech

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Read next: Marketing analytics: What it is and why marketers should care. Causes matter. Avoiding correlations to discover real causes. Where did that number come from?

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Great programmatic ad strategies on Meta for 2024

illumin

However, by using a DSP or journey advertising platform, advertisers can better include social as part of a broader and more holistic programmatic strategy. In addition to targeting those personas based on their online activity, marketers can adjust their social strategy to fit within a broader customer journey.

Transform 105
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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best.