Customer Journey, Marketing Plan and Partner Marketing

What’s new and what’s working, in B2B channel partner marketing

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing

Partner Marketing Thought Leadership Manufacturing Marketing

How to Support Sales as a Marketer in a Changing Environment

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Roles based on your marketing functions: Email Marketing.

CRM

CRM Event Marketing Marketing Marketers

Marketing Pro Pulse

What’s new and what’s working, in B2B channel partner marketing

How to Support Sales as a Marketer in a Changing Environment

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