Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. This always reveals issues our content doesnt answer thoroughly.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketing Marketers 103

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Why marketers should care about content marketing.

Content Marketing 133

Content Marketing Customer Journey Marketing Marketers 133

Use Insider

JULY 28, 2023

Building an omnichannel marketing campaign It’s important to remember that every company should create its own omnichannel marketing strategy—something that is unique to the brand’s goals, style, and strategy. The sales team will be able to fine-tune the timing of messages and keep track of customer journeys.

Retail 98

Retail Shoppers Manufacturing Transform 98

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketing 108

Marketing Marketers Promotion Management 108

Marketing Insider Group

JULY 13, 2020

In this category of system-level innovation, I put the customer experience focus. I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Lusha

NOVEMBER 18, 2024

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Base.ai

MAY 16, 2019

Building bridges between customer success and marketing. Customer success teams are not marketers, but they can empower a smarter customer marketing strategy. They might even be able to pinpoint the best person within the customer organization to support an expansion campaign.

Customer 52

Customer Health Customer Journey Succession Management 52