Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Customer Journey 114

Customer Journey Customer Transform Place 114

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey 129

Customer Journey Customer Social Media Marketing User-Generated 129

verse.ai

OCTOBER 30, 2024

In this blog post, we’ll identify common red flags and discuss how to avoid them, to help you ensure your customers feel valued at every stage of their journey—from the first impression of your brand to becoming loyal advocates. Table of Contents Toggle Customer Journey Red Flag Checklist Red flag #1: Sell, Sell, Sell!

Customer Journey 109

Customer Journey Customer Transform Communications 109

Litmus

MAY 16, 2024

Personalization is no longer a buzzword; it’s the cornerstone of modern email marketing strategy. But here’s the kicker: many marketers still struggle to unlock its full potential. ” – Carin Slater, email and content growth marketing manager at Litmus Email personalization may, at first, feel daunting.

Customer Journey 94

Customer Journey Customer CRM Email Marketing 94

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 140

Content Marketing Customer Journey Thought Leadership Marketers 140

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 30:45: When personalization goes wrong.

Customer Journey 114

Customer Journey Marketers Marketing Advertising 114

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 123

Analytics Customer Journey CMO Marketers 123

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Retail 117

Retail CMO Customer Journey Shoppers 117

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 132

Customer Journey Copywriting Marketers Marketing 132

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Why marketers should care about content marketing.

Content Marketing 135

Content Marketing Customer Journey Marketers Marketing 135

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. I always see data as two parts.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy 116

Energy Marketers Marketing Customer Journey 116

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer's journey is far from linear. Unless they're using marketing attribution reporting.

User-Generated 145

User-Generated Analytics Customer Journey Marketers 145

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. This enables a complete view of the customer journey.

Marketing Strategy 117

Marketing Strategy Whitepaper Finance Transform 117

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Marketers 130

Marketers Marketing Customer Journey Email Marketing 130

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale.

Conversational Marketing 142

Conversational Marketing SEO Marketers Marketing 142

Martech

MAY 30, 2023

The question is how can marketers personalize campaigns at scale? Where do you collect customer behavioral data? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. How granular should personalization be? Get MarTech!

Customer Acquisition 134

Customer Acquisition Customer Journey Marketers Marketing 134

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The data you’ve gathered is a valuable resource for future marketing efforts.

Marketers 125

Marketers Marketing Customer Journey Education 125

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Analytics 134

Analytics Transform Marketing Automation Platform Health 134

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. In your inbox.

Retail 121

Retail Shoppers Transform Advertising 121

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 145

Gen Z Content Marketing Marketers Marketing 145

Martech

JUNE 16, 2023

Organizations can realize sustainable growth, and marketing has to play a significant role in that. Marketing chasing the silver tech bullet Just this week, I was looking through my LinkedIn feed and saw this post from a colleague I have known and respected for quite some time. Remember that he was not saying marketing should do this.

Customer Journey 127

Customer Journey Marketers Marketing Customer 127

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 134

Email Marketing Health Marketers Marketing 134

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this purge.

Email Marketing 130

Email Marketing eCommerce Customer Journey Marketers 130

MarketingOps

AUGUST 26, 2024

We live in a world where markets are becoming increasingly saturated and competition is evolving at what seems like breakneck speed. As a growth stage company looking to break through into being a market leader, you have to play a different game. Can you shift your customer’s expectations? There’s really no way around that.

Customer Journey 130

Customer Journey Marketers Marketing Product 130

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketers 131

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 94

Management Marketers Marketing CRM 94

Hubspot Marketing

MAY 25, 2023

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers.

Personalized Marketing 136

Personalized Marketing CRM Marketers Marketing 136

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Marketers use it to decide the content topics, formats, tone, and call to action.

Digital Marketing 109

Digital Marketing Gen Z Manufacturing Customer Journey 109

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Why did we choose these KPIs?

Product 131

Product Customer Acquisition Key Performance Indicator Customer Journey 131

Hubspot Marketing

JANUARY 4, 2024

A lot of it comes down to building the right marketing funnel strategy, i.e., deciding what types of collateral to use at which stage of a lead's readiness to buy. Today, we'll learn a marketing funnel and tips for designing your own. What is the marketing funnel? Eventually, they become your customers.

eBook 135

eBook Customer Journey User-Generated Marketers 135

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Thought Leadership 111

Thought Leadership Marketers Marketing Customer Journey 111

Martech

NOVEMBER 22, 2024

Eighty-six percent say they will pay more for a great customer experience. Marketers are now at the mercy of algorithms that shape everything from visible customer-facing interactions to behind-the-scenes operations. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer 118

Customer Customer Journey Management Product 118

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. There’s inspiration in all sorts of places. Consider different types of UX decisions.

Shoppers 128

Shoppers B2C eCommerce Marketers 128

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketers Marketing User-Generated 117

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer Marketing 119

Influencer Marketing Key Performance Indicator Transform Marketers 119