Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. Using this data, you can maximize ROI by channeling more resources into reliably high-performing content for your most engaged customer segments.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Hubspot Marketing

JULY 10, 2024

Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy. Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price.

Price 133

Price SEO User-Generated Management 133

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. For ecommerce marketers, that means a tool that doesn’t just track clicks but actually helps you drive revenue.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

APRIL 1, 2025

Here are 13 B2B marketing tools that have caught my attention. Data B2B marketers are rarely satisfied with the quality and completeness of their customer and prospect data. Trendemon promises to optimize your website’s visitor experiences based on testing at the page and customer journey levels. Processing.

Manufacturing 71

Manufacturing Price Marketing Marketers 71

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

Customer Journey 101

Customer Journey Customer Transform CRM 101

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 85

Transform Marketing Marketers Gen Z 85

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Learn pros, cons, and pricing to make the right decision for your business.

Analytics 99

Analytics Price Law User-Generated 99

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 115

Analytics PR Price CRM 115

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Customers who feel valued are more likely to come back and buy again.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

MARCH 20, 2024

Understanding the customer journey Before we explore strategies, it’s crucial to grasp the essence of the customer journey. Say you offer a digital marketing platform. Create detailed comparison guides that pit your product or service directly against others in the market. Free trials.

Customer Journey 111

Customer Journey Customer Education Product 111

Litmus

MAY 16, 2024

Personalization is no longer a buzzword; it’s the cornerstone of modern email marketing strategy. But here’s the kicker: many marketers still struggle to unlock its full potential. ” – Carin Slater, email and content growth marketing manager at Litmus Email personalization may, at first, feel daunting.

Customer Journey 95

Customer Journey Customer CRM Email Marketing 95

Martech

SEPTEMBER 12, 2023

Overt and covert persuasion in email design Just as email copywriting can use both overt and covert tactics to persuade customers to act, so can email designers employ both obvious and subtle ways to draw attention to key points in an email message. What parts of your email design are holding your customers back from converting?

Customer Journey 125

Customer Journey eCommerce Customer Law 125

Hubspot Marketing

OCTOBER 28, 2024

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Marketers are busy, with dozens of tasks they need to handle at once and a few meetings in between.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. As marketers, we may rely on assumptions about the challenges to address and topics to cover. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketing Marketers 103

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Search Engine Land

OCTOBER 2, 2024

Sponsored Display Ads can be great for audience targeting and customer retargeting. You can target Amazon in-market and lifestyle images, as well as product views and purchases. They are also working to expand Amazon Marketing Cloud (AMC) to include Sponsored Ads, giving advertisers more insight into the overall customer journey.

Advertising 103

Advertising Advertisers Customer Transform 103

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Get the newsletter search marketers rely on. PPC professionals are often marketing-educated. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. Processing.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analytics 103

Analytics Price Social Media Marketing CRM 103

Martech

FEBRUARY 18, 2025

Consumers feel besieged by pervasive and invasive marketing. With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.

Advertising 71

Advertising Advertisers Non-Profit Traditional Marketing 71

Hubspot Marketing

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Price 145

Price CRM User-Generated Customer Journey 145

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. Theyre 60% more effective at crafting targeted campaigns and converting visitors into customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

Price 80

Price Analytics eCommerce User-Generated 80

Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

Transform 112

Transform Copywriting Email Marketing Shoppers 112

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Neil Patel

OCTOBER 16, 2020

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. I stand behind all of my top recommendations.

CRM 145

CRM Marketing Marketers Customer Journey 145

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers.

Marketing Automation Platform 66

Marketing Automation Platform Price User-Generated Customer Journey 66

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. See Who Is On Your Site Right Now!

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach. Are they glued to your product pages? Binging your blog?

Price 82

Price eCommerce Shipping Transform 82

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

Transform 52

Transform User-Generated Marketing Marketers 52

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Table of Contents What is B2B SaaS marketing? Something was off.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59