Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. It also sets a positive tone for the consumer’s relationship with the brand.

Customer 118

Customer Transform Customer Journey Marketers 118

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 129

Analytics Customer Journey CMO Marketers 129

Martech

NOVEMBER 15, 2024

7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 34:53: First-party data for content and product recommendations. 7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. Processing.

Customer Journey 112

Customer Journey Marketers Marketing Advertising 112

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. I’ve also been known to walk into a store for one thing and walk out with $200 of skin products.

Retail 116

Retail CMO Customer Journey Shoppers 116

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 122

Customer Transform Customer loyalty Marketers 122

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them.

Customer Journey 122

Customer Journey Customer Energy Transform 122

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

User-Generated 112

User-Generated Retail Marketers Marketing 112

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Is it a big initial purchase?

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. They need to: Understand what the metrics tell them about your subscribers’ interaction with your marketing efforts.

Marketers 119

Marketers Marketing Education Customer Journey 119

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. There’s good reason for both of these facts.

Email Marketing 101

Email Marketing Customer Journey Marketers Marketing 101

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 86

Customer Journey User-Generated Marketers Marketing 86

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing Mix 115

Marketing Mix Finance Analytics Marketers 115

The Marketing Operations Leader

JANUARY 14, 2025

Everyone wants advanced marketing measurement—multi-touch attribution, AI insights, beautiful dashboards. UTMs make advanced reporting possible: Multi-touch attribution, ROI measurement, and customer journey analysis all rely on clean, standardized UTMs. But here’s the truth: none of it works without the basics.

Marketers 130

Marketers Marketing Customer Journey Analytics 130

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. What is the customer lifecycle? What is audience segmentation?

Health 92

Health Customer Journey User-Generated Marketers 92

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 94

Management Marketers Marketing CRM 94

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 72

Product Transform Influencer Marketing User-Generated 72

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketers Marketing User-Generated 117

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. B2C CRO Let’s face it: Conversion rates vary across markets. Here’s why.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy 118

Energy Marketers Marketing Customer Journey 118

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketers 125

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 110

Customer B2C CMO Customer Journey 110

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Lets explore key considerations when selecting or upgrading your CMS, focusing on the four pivotal stages of the marketing journey: Discovery.

SEO 112

SEO Gen Z Customer Journey User-Generated 112

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? The rules are simple: Each interviewee answers a question from the previous master of marketing.

Transform 106

Transform Marketers Marketing CMO 106

Martech

NOVEMBER 22, 2024

Eighty-six percent say they will pay more for a great customer experience. Marketers are now at the mercy of algorithms that shape everything from visible customer-facing interactions to behind-the-scenes operations. Where can you improve your customer experience? Identify a customer journey that may need refinement.

Customer 121

Customer Customer Journey Management Product 121

Hubspot Marketing

OCTOBER 22, 2024

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics 122

Analytics Transform CRM Marketers 122

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 109

CRM Customer Journey Customer loyalty Management 109

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

Analytics 52

Analytics Product Customer Journey Price 52

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Sales teams are expensive. Processing.

Non-Profit 120

Non-Profit Customer Journey User-Generated SEO 120

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

Marketers 131

Marketers Marketing Customer Customer Journey 131

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Amazon, Walmart, Target), per Statista.

Transform 114

Transform Retail Manufacturing eCommerce 114

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow.

Transform 90

Transform Marketers Marketing Marketing Strategy 90

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints.

Customer 110

Customer Branding Customer Acquisition Customer Journey 110

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Thought Leadership 124

Thought Leadership Marketers Marketing Customer Journey 124

Hubspot Marketing

SEPTEMBER 20, 2024

As an inclusive marketing strategist and consultant and founder of Thompson Media Group , I often remind my clients that some people may have different aspects of their identity. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Here in the U.S.,

Customer 137

Customer Global Marketing Customer Journey Energy 137

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. As marketers, we may rely on assumptions about the challenges to address and topics to cover. Over the past five years, Ive been creating content for some of the most successful content-first brands. Think about it.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketing Marketers 106