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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

Transcript of Marrying Content with the Customer Journey written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. About two years ago we came up with this idea for the book around the customer journey. Transcript.

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5 steps to marketing innovation with creative problem-solving

Martech

Your customer’s world is a great place to walk around with your eyes open. It’s especially essential for innovative customer journeys. For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. Creativity flourishes where diverse perspectives converge.

Energy 120
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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 2: Trends, customer journey and channels Channel distribution analysis Gather historical data : Collect data on marketing spend, revenue and key performance indicators for each channel. Search trends and customer journey Analyze customer discovery channels : Determine how your customers are finding your business.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel.

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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

For “Promotion,” I’m going to zero in on digital marketing channels like social media ads and email campaigns, knowing that’s where my tech-savvy audience hangs out. When to Use It I find this framework especially useful during strategic planning, whether entering a new market or launching a new product.

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Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business

Duct Tape Marketing

Whether it’s through new product lines, expanding into new markets, or increasing customer lifetime value, your Growth Strategy will outline the steps you need to take to achieve your business goals. Customer Strategy Your marketing doesn’t end once someone becomes a customer.