How to clarify marketing metrics to impress the C-suite
Martech
JULY 16, 2024
Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. This means translating marketing metrics into financial terms, such as gross profit per acquisition (GPPA) and customer lifetime value (CLV), which feed calculations for return on marketing investment (ROMI).
Let's personalize your content