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How to clarify marketing metrics to impress the C-suite

Martech

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. This means translating marketing metrics into financial terms, such as gross profit per acquisition (GPPA) and customer lifetime value (CLV), which feed calculations for return on marketing investment (ROMI).

Finance 121
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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Building custom tech to address siloed problems is resource-draining. Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Changemaker.

Transform 115
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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

Which processes should we automate to scale up localized campaigns profitably? Building custom tech to address siloed problems is resource-draining. Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency.

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9 Chatbot builders to enhance your customer support

Sprout Social

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs. Wit.ai Wit.ai

Customer 118
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Marketing’s Role as a Revenue Engine: Lessons from the Front Line

Marketing Insider Group

Technology advancements allow marketers to completely re-imagine how we engage with customers and prospects, which elevates marketing into a mission-critical, revenue-driving engine. A modern customer journey is a multi-touch, multi-channel, non-linear and non-sequential experience.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Changemaker.