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2023 in review: Our top 10 articles on marketing automation

Martech

Use transactional, trigger and journey emails for higher engagement and conversions. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.

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How Mapping Your Customer Journey Can Improve the Customer Experience

Duct Tape Marketing

How Mapping Your Customer Journey Can Improve the Customer Experience written by John Jantsch read more at Duct Tape Marketing. You never go into a physical journey without taking stock of where you’re headed. So why wouldn’t you do the same for the customer journey?

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Customer Journey & Segmentation are Key to Enhancing Engagement

Customers.ai

That’s why our Customer Journey feature is so crucial. The Evolving Expectations of Customers Challenges in Meeting the New Expectations Importance of Customer Journey Segmentation Understanding Customer Journey with Customers.ai Segmenting Based on Customer Journey See Who Is On Your Site Right Now!

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

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How to Turn Anonymous Website Visitors into Sales [Marketing Playbook]

Customers.ai

As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity. The challenge before you is to unravel the mystery of who these anonymous website visitors are and transform them into valued customers. In fact, the average customer hits nine touchpoints !

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar.

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5 Ways Identity Resolution Can Help Maximize ROAS

Customers.ai

Decoding the Customer Journey Let’s break it down. With identity resolution, we’re not just tracking clicks and impressions; we’re mapping out the entire customer journey. Think of it as having a high-resolution map of your customer’s journey. Convert Website Visitors into Real Contacts!

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