Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 109

Partner Marketing Thought Leadership Manufacturing Marketing 109

Adobe Experience Cloud Blog

MAY 9, 2018

For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further.

Transform 134

Transform Thought Leadership Fashion New Technology 134

Adobe Experience Cloud Blog

JANUARY 21, 2016

Personalized videos, newsletters, content, emails, websites, etc… are going to be the best way for marketers to create content and message that sticks—and now more than ever, technology is there to help you accomplish this. Stacy Milman, Partner Marketing. Ellen Gomes, Content Marketing.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Roles based on your marketing functions: Email Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

Animalz blog

MAY 3, 2024

The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( ” Serve the Entire Org and Your Own Initiatives Content teams are increasingly asked to support other teams. We’ve discussed this trend at length here. )

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52