Customer Journey Performance Marketing Search Marketers 
Martech
OCTOBER 31, 2024
Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Their decision-making stage in the buying journey.
Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.
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Search Engine Land
JUNE 12, 2024
SMX Advanced Day 2 kicked off with Aaron Levy reminding us about the complex nature of search marketing and the need to focus on customers in our strategy. It certainly isn’t now – it’s a factor in a customer journey.” Think about the good old-fashioned marketing funnel. I stand by that.
Search Engine Land
JULY 22, 2024
Make sure to understand where and how conversions relate to your customer journey. Get the newsletter search marketers rely on. Should you test making your customer journey uglier? In this scenario, your data tells you your audience converts using another page. If audience patterns change (e.g., Processing.
Search Engine Land
JULY 24, 2024
Issues with the market Market conditions can significantly impact your PPC performance. Market conditions are trickier, so make sure to include non-account information as well. Here’s how to identify market-related issues. Carts or checkout steps are not working, or an add to cart button is not functional.
Search Engine Land
MAY 15, 2023
Out of ~656,500 organic search traffic monthly, 94.4% Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. By ignoring non-branded terms your searchers use, you’re losing customers to competitors. is branded, and only 5.6%
Martech
JANUARY 30, 2024
That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” For Szu, this meant the team would have to go back to the marketing mindset people used when search marketing was still in its infancy.
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