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That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customerjourney overall.” For Szu, this meant the team would have to go back to the marketing mindset people used when searchmarketing was still in its infancy.
Why email remains a dominant channel for marketers and consumers. One of email’s great benefits is that it plays well with other digital channels like websites, searchmarketing, social media and SMS. But marketers can reach customers’ inboxes at will thanks to push messaging. Processing.Please wait.
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