Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 97

Personalized Marketing Marketing Marketers Traditional Marketing 97

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Target for A/B testing and personalization. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Sprout Social

MAY 9, 2023

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI chatbot marketing can put brand visibility in hyperdrive with targeted messaging.

Marketing 142

Marketing Marketers Manufacturing Market Trends 142

Vertical Response

JUNE 11, 2025

Despite these limitations, businesses still saw the value in email marketing as a communication and advertising tool to communicate. The simplicity of the available tools meant that marketers had to be creative with their strategies, often relying on traditional marketing tactics to engage their audience.

Transform 52

Transform Email Marketing Analytics Marketing 52

Use Insider

FEBRUARY 19, 2024

It is also applied in tasks like sentiment analysis on social media and customer service, enhancing digital interactions. Traditional marketing automation vs AI marketing automation Traditional marketing automation is straightforward.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Use Insider

JANUARY 19, 2024

Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies. You can find the complete case study on our website. #3

Customer Journey 52

Customer Journey Customer Acquisition Marketers Marketing 52