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How to transform martech and multichannel marketing for the AI era

Martech

In a somewhat ironic twist, marketing leaders are faced with a choice of how to respond: rebalance budgets for growth and ROI through media or purchase more technology to make effective use of the tools they already own. In that case, you just need to execute and iterate your strategy, developing it for your market. If so, how fast?”

Transform 126
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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Enhancing lead scoring and customer acquisition.

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Why the media industry embraces martech transformation to win over consumers

Martech

To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The end goal is to deliver rich, personalized marketing experiences that connect and convert. The name of the game is personalization.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Have you tried any AI marketing tools that have transformed your workflow?

Price 118
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How AI in analytics is transforming the way marketers work

Unbounce

The central dashboard lets you view all your metrics from multiple marketing tools in one convenient login, and you can track sales and create personalized marketing campaigns without ever leaving the platform. Louis, offers insights and predictions on the future of AI marketing.)

Transform 126
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Why the media industry embraces martech transformation to win over consumers

Search Engine Land

To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation. The end goal is to deliver rich, personalized marketing experiences that connect and convert. The name of the game is personalization.

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Finding the sweet spot between relevance and discovery in B2B lead nurturing

Martech

Content that is too niche, too advanced or misaligned with a prospect’s current stage in the buyer journey can overwhelm rather than engage reducing conversion rates just as much as content that feels too familiar. Mapping out a balanced customer journey can help align the need for discovery with buyer intent.