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March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

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When it comes to marketing technology, ends come before means

Martech

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . Read next: Breaking down the digital transformation of today’s customer journeys.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. That is why decision-makers should focus on customer-centricity ”. Companies that put their customers first have been rewarded with improved loyalty and increased brand awareness.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease.

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Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Performance Max can also analyze custom intent audiences you build from keywords.

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