Remove Customer Journey Remove Price Remove Product Life Cycle
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How to create a product differentiation strategy

Welcome Software

Get to know your audience To understand how you can help your product stand out from others on the market, you need to know exactly what your audience needs. The process of this will look different throughout the product life cycle, but generally, you can analyze the following: Marketing data such as online surveys or focus groups.

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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

“We personalised on the brand the customer was researching on; we referred to the price; for credit customers, we’d refer to the monthly price; and Phrasee learned all of this by itself, and was able to improve from our human subject line, which was, ‘Oops! Did you leave something in your basket?