Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 71

Product Transform Influencer Marketing User-Generated 71

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Connecting the customer journey. A centralized hub breaks silos, enabling shared resources, better collaboration, and faster content production.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

Martech

AUGUST 12, 2024

Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging. Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Updated answer: Certainly!

Customer 116

Customer B2C CMO Customer Journey 116

Martech

NOVEMBER 22, 2024

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. So marketers must understand the entire customer journey – from the first engagement to the last to see how AI can improve it.

Customer 127

Customer Customer Journey Management Product 127

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 125

Customer Transform Customer Journey Marketing 125

Hubspot Marketing

NOVEMBER 5, 2024

CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

NOVEMBER 11, 2024

Designing intuitive user journeys that lead to desired actions. Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Sales teams are expensive. Processing.

Non-Profit 127

Non-Profit Customer Journey User-Generated SEO 127

Hubspot Marketing

NOVEMBER 4, 2024

Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name.

Analytics 123

Analytics Customer Journey CMO Marketing 123

Martech

NOVEMBER 15, 2024

7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 34:53: First-party data for content and product recommendations. 2:21: First-party data and paid media strategy. 15:23: Asking the right question of your data. 30:45: When personalization goes wrong.

Customer Journey 119

Customer Journey Marketing Marketers Advertisers 119

Martech

OCTOBER 16, 2024

I’ve also been known to walk into a store for one thing and walk out with $200 of skin products. The reality is that we’re throwing money at screens while our customers are walking through doors. A more complete view of the customer journey, where you can track the full impact of your digital spend on offline revenue.

Retail 123

Retail CMO Customer Journey Shoppers 123

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Customer success platforms will no longer rely on static playbooks, said Hindawi.

Customer 116

Customer Branding Customer Acquisition Customer Journey 116

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

Analytics 52

Analytics Product Customer Journey Price 52

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Promote your products on social media. Don’t be shy. Cross-promotion is key.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Youve got traffic. And its a must!

Customer 88

Customer eCommerce Shipping Customer Journey 88

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Encouragingly, 75% of consumers report more positive or neutral toward brands after receiving personalized recommendations online. But differences in attitudes exist.

Manufacturing 128

Manufacturing Advertising Advertisers User-Generated 128

Martech

NOVEMBER 22, 2024

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. So marketers must understand the entire customer journey – from the first engagement to the last to see how AI can improve it.

Customer 113

Customer Customer Journey Management Product 113

Martech

APRIL 15, 2025

These initiatives build on existing skills but can heavily rely on vast access to data from across many channels, platforms and stages in the customer journey. Creating a successful omnichannel customer experience requires work on the external, customer-facing elements and work on the internal operations.

Transform 127

Transform Customer Journey Analytics Marketing 127

Martech

AUGUST 2, 2024

What is their gender (if relevant to your product)?” Are they users of my product category?” “Are Returning to your business case, what can you know about people who are potential customers of yours? Once you start thinking this way, you might consider: How does the value change as we know more about our potential customers?

Customer 116

Customer Customer Journey eCommerce Analytics 116

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. They’re more likely to click on a product, browse your website, and make a purchase.”

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Engagement. Consideration.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Instead of drowning in production work, they rewrote the rules.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

DECEMBER 9, 2024

Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Customer Journey 123

Customer Journey Analytics Branding Customer 123

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. Ask questions related to how they learned about your product and whether marketing influenced their decision to buy. KPIs: Customer journey analysis: Understanding the paths customers take before converting.

User-Generated 119

User-Generated Retail Marketing Marketers 119

Martech

MARCH 11, 2025

Rather than explicitly stating, “You recently viewed this product,” we subtly embedded content and products the subscriber had browsed over the past month. When subscribers opened it, they saw the products they had previously explored without the impression that their behavior was being watched. Processing.

Whitepaper 103

Whitepaper Customer Journey Transform Customer 103

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Product management is in charge of anticipating and meeting customer’s emerging needs.

Customer 112

Customer Customer Journey B2C Management 112

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 93

Health Customer Journey User-Generated Marketing 93

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Hubspot Marketing

SEPTEMBER 20, 2024

Consumers will feel like they belong with you whenever you demonstrate that you see them, understand them, and have created products, content, and experiences with them in mind. What you find about consumers during the customer intimacy phase may lead you to create a different journey.

Customer 132

Customer Global Marketing Customer Journey Energy 132

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

User-Generated 121

User-Generated Customer Journey Advertising Advertisers 121

Martech

AUGUST 13, 2024

Off to the races We spoke with Kevin Wang, Braze’s chief product officer, about composability just as Braze launched a new offering, the Braze Data Platform. “The ability to pull data from a data warehouse directly with the very seamless, automated transitions we facilitate, that for us is relatively new,” Wang said.

Customer 120

Customer Customer Journey eCommerce CRM 120

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A narrow bottom represents the people who purchase your product. Be informative and helpful.

Customer Journey 84

Customer Journey User-Generated Marketing Marketers 84

Martech

APRIL 8, 2025

When customers have a specific intent on a website, 43% go straight to the search bar. Businesses must invest in a robust, unified search experience that connects all customer journey touchpoints. Location-aware search is a tool that can significantly enhance the customer experience.

Customer 115

Customer B2C Customer Journey Communications 115

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118