Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A narrow bottom represents the people who purchase your product. Be informative and helpful.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Sales teams are expensive. Processing.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Hubspot Marketing

NOVEMBER 4, 2024

Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name.

Analytics 134

Analytics Customer Journey CMO Marketing 134

Hubspot Marketing

NOVEMBER 5, 2024

CRO boils down to understanding the customer journey, identifying ways to improve it, and making it more appealing to potential customers to start a conversation. As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action.

B2C 130

B2C Millennials Customer Journey User-Generated 130

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer 126

Customer Transform Customer Journey Marketing 126

Martech

NOVEMBER 11, 2024

Designing intuitive user journeys that lead to desired actions. Web production and personalization: Tailoring digital content for engagement This team customizes web experiences to align with each user’s preferences and behaviors, mastering content management systems (CMS), data insights and personalization tools.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Customers.ai

JANUARY 3, 2025

Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Youve got traffic. And its a must!

Customer 89

Customer eCommerce Shipping Customer Journey 89

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Engagement. Consideration.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

DECEMBER 9, 2024

Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Customer Journey 124

Customer Journey Analytics Branding Customer 124

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Customer success platforms will no longer rely on static playbooks, said Hindawi.

Customer 117

Customer Branding Customer Acquisition Customer Journey 117

Martech

NOVEMBER 15, 2024

7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 34:53: First-party data for content and product recommendations. 2:21: First-party data and paid media strategy. 15:23: Asking the right question of your data. 30:45: When personalization goes wrong.

Customer Journey 120

Customer Journey Marketing Marketers Advertisers 120

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Pricing: Not listed.

Price 123

Price Thought Leadership Transform User-Generated 123

Martech

OCTOBER 16, 2024

I’ve also been known to walk into a store for one thing and walk out with $200 of skin products. The reality is that we’re throwing money at screens while our customers are walking through doors. A more complete view of the customer journey, where you can track the full impact of your digital spend on offline revenue.

Retail 124

Retail CMO Customer Journey Shoppers 124

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.

Analytics 122

Analytics Marketing Mix Customer Journey Education 122

Martech

NOVEMBER 22, 2024

“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional. So marketers must understand the entire customer journey – from the first engagement to the last to see how AI can improve it.

Customer 128

Customer Customer Journey Management Product 128

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Connecting the customer journey. A centralized hub breaks silos, enabling shared resources, better collaboration, and faster content production.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

Hubspot Marketing

SEPTEMBER 20, 2024

Consumers will feel like they belong with you whenever you demonstrate that you see them, understand them, and have created products, content, and experiences with them in mind. What you find about consumers during the customer intimacy phase may lead you to create a different journey.

Customer 140

Customer Global Marketing Customer Journey Energy 140

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. They’re more likely to click on a product, browse your website, and make a purchase.”

Email Marketing 106

Email Marketing Customer Journey Marketing Marketers 106

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 97

Health Customer Journey User-Generated Marketing 97

Hubspot Marketing

MAY 30, 2025

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. If you want your journey mapping to improve, you have to be more thorough.

CRM 116

CRM Customer Journey B2C Product 116

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Advertising 103

Advertising Advertisers Customer Transform 103

Martech

AUGUST 2, 2024

What is their gender (if relevant to your product)?” Are they users of my product category?” “Are Returning to your business case, what can you know about people who are potential customers of yours? Once you start thinking this way, you might consider: How does the value change as we know more about our potential customers?

Customer 117

Customer Customer Journey eCommerce Analytics 117

Martech

OCTOBER 29, 2024

Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns. A closely related concept is customer journey mapping. The CDP can also help with cross-channel and multi-site orchestration. Dig deeper: What the composability revolution means for CDPs 6.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Encouragingly, 75% of consumers report more positive or neutral toward brands after receiving personalized recommendations online. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Here are some ways social listening and customer advocacy work together: Surfacing customer (and prospect) insights Your audience will tell you what they want from you — you simply have to listen. The result? The takeaway?

Customer 113

Customer Food Transform Health 113

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. It boosts productivity dramatically. But why aren’t you getting the returns you expected on your investment?

Marketing 126

Marketing Marketers Education Customer Journey 126

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. Why should they choose you?

Management 99

Management Marketing Marketers CRM 99

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Promote your products on social media. Don’t be shy. Cross-promotion is key.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Martech

MAY 8, 2025

Dig deeper: The sticky problem of martech integration The value stream revelation When integration projects sputter, I ask, “Have you mapped how customer value flows through your organization?” Customer journeys remain relatively stable even when your internal structure changes. ” The answer is typically no.

Transform 108

Transform CMO Retail Customer Journey 108

The Marketing Operations Leader

MAY 7, 2025

7️⃣ Product Activation Metrics This report shows how users progress through onboarding steps. Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. It helps identify where prospects are dropping off and where conversion rates can be improved. Shorter sales cycles.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Sprout Social

SEPTEMBER 23, 2024

Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. Using AI for content creation is great, but rather than only thinking of AI as a solution to tactical work, you should use it to solve large-scale challenges, like how to best-position your product.

Transform 84

Transform Marketing Marketers Energy 84

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership 96

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 96

Martech

MARCH 14, 2025

Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data. Customer-centric perspective You have a holistic view of the customer journey that goes beyond creating promotional campaigns or generating leads. Improve customer journey tracking.

Customer 103

Customer Customer Journey Customer Acquisition Management 103

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” Your customer’s world is a great place to walk around with your eyes open. It’s especially essential for innovative customer journeys.

Energy 126

Energy Marketing Marketers Customer Journey 126