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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

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A look at martech investment and innovation

Martech

Across the last seven quarters the most common categories of companies that were acquired were: Advertising Analytics Audience segmentation Campaign management Content marketing Conversational marketing Customer journey/lifecycle management Customer engagement Customer experience Customer service Data management Email Events Marketing automation Payments (..)

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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

“We do have a really well-structured welcome programme for our customers where we help them better use the tech that they just bought; so it’d be really interesting to use Phrasee, and Phrasee X technology, to improve that customer journey that’s completely experience-led and service-led,” Lopes says.