Martech

SEPTEMBER 11, 2024

A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. customer persona, product feature, sentiment). It also leads to increased accountability.

Customer 89

Customer Customer Journey B2C Management 89

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

Analytics 98

Analytics Marketing Mix Customer Journey Education 98

Martech

MAY 30, 2024

What value exchanges are being created across the customer journey. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. How brands are balancing personalization with consumer trust.

Transform 104

Transform Logistics Customer Journey Management 104

Martech

DECEMBER 12, 2022

Dig deeper: Keys to successful marketing experimentation. Customer journey orchestration and next best actions. A CMO’s vision for that technology is likely around delivering personalized experiences across the customer life cycle. A critical part of personalization is the ability to respond promptly to customer signals.

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Customer Journey Thought Leadership CMO Management 100

Martech

DECEMBER 22, 2021

“Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. In this ecosystem, companies can share data about customers, finances, suppliers, partners, COVID-19, and other business units. “It

Finance 116

Finance Transform Customer Journey CRM 116

Martech

MAY 9, 2024

This group should encompass members from various departments, including marketing, particularly product marketing, product management, customer success, implementation services, sales management and enablement, sales engineering and a few top-performing sales representatives.

Customer Journey 81

Customer Journey Management Customer Product 81

Digital Marketer

JUNE 10, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 80

eCommerce Customer Journey Product Marketing Product 80

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

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Analytics Product Automobile Customer Journey 96

Search Engine Land

MAY 30, 2024

What value exchanges are being created across the customer journey. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. How brands are balancing personalization with consumer trust.

Transform 76

Transform Logistics Customer Journey Management 76

Search Engine Land

JANUARY 22, 2024

Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Do they cover at least one (if not two) customer journey stage? Product-market fit isn’t identical. But wait, you’re not done yet! CPMs vary widely.

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Customer Journey PR Marketing Marketers 96

Martech

JUNE 12, 2024

But to get a more substantive understanding of how they could be leveraged by marketing, sales and customer service, we turned to Tara DeZao, Pega’s product marketing director for adtech and martech. “It’s about orchestrating a journey,” she said, “mapping out a customer journey.

Transform 102

Transform Marketing Marketers Customer Journey 102

Martech

MAY 2, 2023

Third, too much burden and hope rely singularly on demand and digital marketing teams to drive the customer journey and lifecycle. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 93

Finance Customer Journey Digital Marketing Education 93

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The two rows at the bottom indicate the topics and customer journey stages which align with the specified audience at the top.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. But that doesn’t mean the process should cause real headaches for buyers. “Well, that was me. “We weren’t educated.

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Customer Journey Education Communications Product 121

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. When did you last map the customer journey? Are your audience still turning to a search engine at the milestones you have in your journey, or are they searching on social? How well do you know your audience?

SEO 132

SEO PR Customer Journey Health 132

Martech

JUNE 20, 2024

This helps] make sense of the pipeline [marketing] is driving and the revenue it’s driving, and connect that back to marketing channels, content and touchpoints so you know programs to feed and those to back off of.” If you think about marketing automation and the workflow, who else needs to be involved?”

CRM 90

CRM eCommerce New Technology Marketing Automation Platform 90

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. In this scenario, your data tells you your audience converts using another page.

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Price eCommerce Customer Journey Copywriting 96

Use Insider

OCTOBER 24, 2024

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. Additionally, Insider’s Architect lets you orchestrate personalized customer journeys across all touchpoints and automate your marketing campaigns.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Martech

OCTOBER 6, 2022

For marketers to get the most out of CDO, it should be implemented with these purposes in mind. The marketing-driven approach is more focused on activation,” said Brian Mitterko, lead consultant, CDPs, Bounteous. What does the customer journey look like? asks Alex Dal Canto, senior director of product marketing, Acquia.

Customer 96

Customer Customer Journey New Technology Product Marketing 96

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Customer Journey 92

Customer Journey Email Marketing Marketing Mix Promotion 92

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 98

Content Marketing Whitepaper Customer Journey Education 98

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. All these digital features have now come to out-of-home.”

CMO 116

CMO Advertising Advertisers Retail 116

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 83

eCommerce Customer Customer Journey Product 83

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

Customer 129

Customer Customer Journey Place Communications 129

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 79

eCommerce Customer Acquisition Customer Journey Product 79

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 97

Management Customer Journey Law Digital Marketing 97

Litmus

SEPTEMBER 27, 2023

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program.

Marketing 100

Marketing Marketers Email Marketing Customer Journey 100

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 88

CRM Customer Journey Management Email Marketing 88

Martech

JUNE 15, 2023

It duplicated this capability in its CX offering to create 1:1 real-time customer journeys through its Customer Decision Hub, which essentially suggests the next-best-action (at the right time, in the right channel) for individual customers, based on countless behavioral data points. What do they mean for marketers.

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User-Generated Customer Journey CRM Shipping 100

Pam Didner

FEBRUARY 24, 2021

Join the largest collective of Sales Enablement leaders who drive consistent and predictable interactions across the customer journey. Join the largest collective of Sales Enablement leaders who drive consistent and predictable interactions across the customer journey. Product Marketing Summit. Web Summit.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. What automation looks like in marketing operations today. “It’s a big spend for a lot of teams.”

Analytics 102

Analytics Product CMO Marketing 102

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference.

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Customer Whitepaper Transform Fashion 136

Lusha

NOVEMBER 18, 2024

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Create Content with Purpose.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketing 105

Buffer Marketing

OCTOBER 2, 2023

While I was definitely scrappy in the early days while we were figuring out product-market fit, I haven’t taken that approach since. I used a process I call “dreamy customer journey mapping” to learn what my ideal customer wanted and needed. That almost always means prices are too low!

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Price Transform Customer Journey Finance 116

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. Can you tell us a little bit about how that AI tool applies to your customer journey mapping, tool sets and so on.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference.

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Customer Customer Journey Communications Email Marketing 82