Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. In this scenario, your data tells you your audience converts using another page.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hootsuite

OCTOBER 7, 2024

Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Buffer for more on how these platforms compare. Learn more: Try a demo or start your free trial with Rival IQ 7.

Analytics 113

Analytics Price PR CRM 113

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 108

Transform Customer Journey Customer Product Marketing 108

Hubspot Marketing

MARCH 3, 2025

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage. Sales cycles.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Martech

DECEMBER 22, 2021

“Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. In this ecosystem, companies can share data about customers, finances, suppliers, partners, COVID-19, and other business units. “It

Finance 120

Finance Transform Customer Journey CRM 120

Martech

JUNE 8, 2023

Throughout several keynotes, Salesforce demonstrated how users of its suite will be able to generate refined audience segments, create individual customer journeys and perform many other tasks by using natural language prompts within the course of normal workflows. Sarah Fraklin taking press questions.

Customer Journey 105

Customer Journey User-Generated Shipping CMO 105

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 110

Content Marketing Whitepaper Customer Journey Education 110

Martech

DECEMBER 12, 2022

Dig deeper: Keys to successful marketing experimentation. Customer journey orchestration and next best actions. A CMO’s vision for that technology is likely around delivering personalized experiences across the customer life cycle. A critical part of personalization is the ability to respond promptly to customer signals.

Customer Journey 108

Customer Journey Thought Leadership CMO Management 108

Adobe Experience Cloud Blog

JULY 31, 2015

With that being said, here are some specific ways that a marketing automation solution can help small teams take their work to the next level: Customer Engagement: Marketing automation helps small teams pursue engagement marketing , which is about marketers creating meaningful interactions with people throughout their customer journey.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. But that doesn’t mean the process should cause real headaches for buyers. “Well, that was me. “We weren’t educated.

Customer Journey 124

Customer Journey Education Communications Product 124

Use Insider

OCTOBER 24, 2024

This versatility helps companies make the most out of their personalization efforts by personalizing the entire customer journey, not just one or two touchpoints in it. Additionally, Insider’s Architect lets you orchestrate personalized customer journeys across all touchpoints and automate your marketing campaigns.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 110

Analytics Product Automobile Customer Journey 110

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Create Content with Purpose.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketing 105

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Martech

MAY 30, 2024

What value exchanges are being created across the customer journey. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. How brands are balancing personalization with consumer trust.

Transform 110

Transform Logistics Customer Journey Management 110

Martech

MAY 9, 2024

This group should encompass members from various departments, including marketing, particularly product marketing, product management, customer success, implementation services, sales management and enablement, sales engineering and a few top-performing sales representatives.

Customer Journey 102

Customer Journey Management Customer Product 102

Search Engine Land

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 77

Transform Customer Journey Product Marketing Customer 77

Martech

MAY 2, 2023

Third, too much burden and hope rely singularly on demand and digital marketing teams to drive the customer journey and lifecycle. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 111

Finance Customer Journey Digital Marketing Education 111

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

Customer 131

Customer Customer Journey Place Communications 131

Martech

JUNE 12, 2024

But to get a more substantive understanding of how they could be leveraged by marketing, sales and customer service, we turned to Tara DeZao, Pega’s product marketing director for adtech and martech. “It’s about orchestrating a journey,” she said, “mapping out a customer journey.

Transform 119

Transform Marketing Marketers Customer Journey 119

Digital Marketer

JUNE 10, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 79

eCommerce Customer Journey Product Marketing Product 79

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference.

Customer 139

Customer Whitepaper Transform Fashion 139

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Promote and Syndicate Your Content.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The two rows at the bottom indicate the topics and customer journey stages which align with the specified audience at the top.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. When did you last map the customer journey? Are your audience still turning to a search engine at the milestones you have in your journey, or are they searching on social? How well do you know your audience?

SEO 132

SEO PR Customer Journey Health 132

Rock Content

OCTOBER 12, 2015

In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels. Emphasizing the most pressing business challenges, this report gives way to the importance of mobile and highlights that you should evangelize the customer journey into your organization.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. What automation looks like in marketing operations today. “It’s a big spend for a lot of teams.”

Analytics 112

Analytics Product CMO Marketing 112

Martech

OCTOBER 6, 2022

For marketers to get the most out of CDO, it should be implemented with these purposes in mind. The marketing-driven approach is more focused on activation,” said Brian Mitterko, lead consultant, CDPs, Bounteous. What does the customer journey look like? asks Alex Dal Canto, senior director of product marketing, Acquia.

Customer 103

Customer Customer Journey New Technology Product Marketing 103

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 103

Management Customer Journey Law Digital Marketing 103

Martech

JUNE 20, 2024

This helps] make sense of the pipeline [marketing] is driving and the revenue it’s driving, and connect that back to marketing channels, content and touchpoints so you know programs to feed and those to back off of.” If you think about marketing automation and the workflow, who else needs to be involved?”

CRM 105

CRM eCommerce New Technology Marketing Automation Platform 105

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Customer Journey 91

Customer Journey Email Marketing Marketing Mix Promotion 91

Search Engine Land

JANUARY 22, 2024

Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Do they cover at least one (if not two) customer journey stage? Product-market fit isn’t identical. But wait, you’re not done yet! CPMs vary widely.

Customer Journey 96

Customer Journey PR Marketing Marketers 96

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. All these digital features have now come to out-of-home.”

CMO 119

CMO Advertising Advertisers Retail 119

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference.

Customer 99

Customer Customer Journey Communications Email Marketing 99

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers.

CRM 139

CRM Content Marketing Non-Profit Marketing 139

SocialPilot

FEBRUARY 23, 2025

Invite Them for a Second Chance : Offer a chance for the customer to revisit or try your product or service again, showing that you’re committed to improvement. Showcasing Reviews in Marketing Campaigns Here is how you can utilize reviews in product marketing campaigns: 1.

Marketing 63

Marketing Marketers Real Estate Management 63