Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Martech

SEPTEMBER 11, 2024

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. Product management is in charge of anticipating and meeting customer’s emerging needs.

Customer 108

Customer Customer Journey B2C Management 108

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 111

Analytics Product Automobile Customer Journey 111

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Digital products fuel digital experiences. Too many marketing organizations treat digital as its own channel.

Analytics 113

Analytics Product CMO Marketers 113

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Get the newsletter search marketers rely on. Ad copy, creative and product An ad should urge people to take action. Should you test making your customer journey uglier? If audience patterns change (e.g., Processing.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. What were our top posts on LinkedIn this year? Should we post more on Instagram next month?

Analytics 116

Analytics PR Price CRM 116

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM.

User-Generated 54

User-Generated Entertainment CRM Retail 54

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). and 100+ other attributes. And much more.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Martech

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 108

Transform Customer Journey Customer Product Marketing 108

Content Marketing Institute

NOVEMBER 12, 2018

Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels.

Content Marketing 111

Content Marketing Whitepaper Customer Journey Education 111

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Buyers have so much more information at their fingertips that they expect sellers to go beyond product data. “Well, that was me.

Customer Journey 125

Customer Journey Education Communications Product 125

Martech

DECEMBER 12, 2022

Dig deeper: Keys to successful marketing experimentation. Customer journey orchestration and next best actions. A CMO’s vision for that technology is likely around delivering personalized experiences across the customer life cycle. A critical part of personalization is the ability to respond promptly to customer signals.

Customer Journey 109

Customer Journey Thought Leadership CMO Management 109

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. Commerce GTP is aimed at delivering instant, personalized experiences at each stage of the customer journey, including not just text conversations but images and video.

Customer Journey 106

Customer Journey User-Generated Shipping CMO 106

Martech

DECEMBER 22, 2021

“Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. In this ecosystem, companies can share data about customers, finances, suppliers, partners, COVID-19, and other business units. “It

Finance 121

Finance Transform Customer Journey CRM 121

Adobe Experience Cloud Blog

MARCH 30, 2018

We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

JULY 31, 2015

With that being said, here are some specific ways that a marketing automation solution can help small teams take their work to the next level: Customer Engagement: Marketing automation helps small teams pursue engagement marketing , which is about marketers creating meaningful interactions with people throughout their customer journey.

eBook 134

eBook Thought Leadership Marketers Marketing 134

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

Customer Journey 105

Customer Journey Management Customer Product 105

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. Category heuristics.

Customer 132

Customer Customer Journey Place Communications 132

Martech

MAY 30, 2024

What value exchanges are being created across the customer journey. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. How brands are balancing personalization with consumer trust.

Transform 111

Transform Logistics Customer Journey Management 111

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Today, revenue and customer generation must be a team sport. Today, revenue and customer generation must be a team sport. This reality hamstrings sellers’ productivity and crushes their spirits.

Finance 112

Finance Customer Journey Digital Marketing Education 112

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Direct quotes from real customers. Product demos. Product demos.

Content Marketing 145

Content Marketing Energy eBook Marketers 145

Martech

JUNE 12, 2024

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. “It’s about orchestrating a journey,” she said, “mapping out a customer journey.

Transform 121

Transform Marketers Marketing Customer Journey 121

SocialPilot

FEBRUARY 23, 2025

Customers tell you what they love, what frustrates them, and what they wish existed. This feedback can directly fuel product improvements, service upgrades, and even new business opportunities. Your most unhappy customers are your greatest srource of learning. uses positive customer reviews to create case studies: D.

Marketers 63

Marketers Marketing Real Estate Management 63

Digital Marketer

JUNE 10, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 79

eCommerce Customer Journey Product Marketing Product 79

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Create Content with Purpose.

Content Marketing 105

Content Marketing Whitepaper Customer Journey Marketers 105

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. So, how can we get our customers from triggers to purchase?

Customer 139

Customer Whitepaper Transform Fashion 139

Rock Content

OCTOBER 12, 2015

In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels. Emphasizing the most pressing business challenges, this report gives way to the importance of mobile and highlights that you should evangelize the customer journey into your organization.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. The two rows at the bottom indicate the topics and customer journey stages which align with the specified audience at the top.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? When did you last map the customer journey? How well do you know your audience?

SEO 132

SEO PR Customer Journey Health 132

Search Engine Land

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 77

Transform Customer Journey Product Marketing Customer 77

Martech

JUNE 20, 2024

This helps] make sense of the pipeline [marketing] is driving and the revenue it’s driving, and connect that back to marketing channels, content and touchpoints so you know programs to feed and those to back off of.” If you think about marketing automation and the workflow, who else needs to be involved?”

CRM 106

CRM eCommerce New Technology Marketing Automation Platform 106

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. All these digital features have now come to out-of-home.”

CMO 119

CMO Advertisers Advertising Retail 119

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 104

Management Customer Journey Law Digital Marketing 104

Digital Marketer

JUNE 21, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life.

eCommerce 82

eCommerce Customer Customer Journey Product 82

Martech

OCTOBER 6, 2022

For marketers to get the most out of CDO, it should be implemented with these purposes in mind. The marketing-driven approach is more focused on activation,” said Brian Mitterko, lead consultant, CDPs, Bounteous. What does the customer journey look like? asks Alex Dal Canto, senior director of product marketing, Acquia.

Customer 104

Customer Customer Journey New Technology Product Marketing 104

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59