Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. What Is Customer Journey Mapping?

Customer Journey 113

Customer Journey Customer Whitepaper User-Generated 113

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Researching customer journey orchestration. Many vendors profiled in provide whitepapers and interactive tools that can help.

Customer Journey 98

Customer Journey Customer Whitepaper Management 98

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. B2B marketers need to know the kinds of businesses that purchase their product or service.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Content marketing also allows you to identify your consumer’s pain points and speak to how your products solve those issues. Resources for Creating a Basic Sales Funnel/Content Journey.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. Step 1: Identify Your Target Customers.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Duct Tape Marketing

JANUARY 1, 2019

Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. What is Marketing Automation?

Customer Journey 78

Customer Journey Customer Whitepaper Marketing 78

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 2 : Visitors who download gated content like whitepapers or eBooks. Send them follow-ups showcasing how your product solves the problem discussed in the resource. So, how do you decode what someone actually wants?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Lusha

JULY 21, 2024

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a level of interest in your company’s products or services that goes beyond casual browsing. Industry: Some industries may be more aligned with your product or service than others. Content Downloads: Whitepapers, ebooks, case studies.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. In content marketing, well-informed advice is a better strategy than product-focused copy. All too often, salespeople focus on the product.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketing 145

Duct Tape Marketing

AUGUST 29, 2017

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Because it is such an important piece of the marketing puzzle these days, it needs to be incorporated in every phase of the customer journey. Mapping the Customer Journey. White papers.

Customer Journey 67

Customer Journey Customer Whitepaper eBook 67

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. It involves multiple landing pages and actions that gradually lead potential customers through the buying journey.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

JULY 7, 2020

Next, map out their buyer’s journey. Create content for every step of the buyer’s journey. Turn customers into advocates after the sale with content that helps them get the most mileage out of the product of service. First, Zero In on Your Customer’s Needs. Look at Every Stage of Their Buyer’s Journey.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 103

Product Marketing Product Content Marketing Whitepaper 103

Customers.ai

JANUARY 2, 2025

These emails arent random as theyre based on your customers actions (or inactions). Browsing a product? website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Trigger-based emails work because they meet your customers where they are literally.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Adobe Experience Cloud Blog

MAY 22, 2019

We live in an era where opinionated YouTubers and impassioned online influencers can make or break a product—in some cases, before it even launches. That means people who are ready to talk about your products and solutions. Instead, social media allows just about anybody to share their thoughts on a good or service. Back to basics.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Hubspot Marketing

FEBRUARY 25, 2025

The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customer journeys.

Transform 85

Transform Marketing Marketers Gen Z 85

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? However, the thing is—selling isn’t easy, and it’s far more difficult with so much digital information at your customer’s fingertips. For this reason, your content is essential to entertaining, educating, and converting potential customers.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. So, how can we get our customers from triggers to purchase?

Customer 138

Customer Whitepaper Transform Fashion 138

Marketing Insider Group

SEPTEMBER 20, 2021

For example, product guides are relevant for retailers, but not for manufacturers who actually build the products. Evaluate your website and consider the following: Write with the customer in mind. Provide clear, specific information about your products and services. Make it easy for customers to contact you.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Marketing Insider Group

MARCH 31, 2020

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Permission to post content on social media and elsewhere about your company’s culture, products, and services. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Sprout Social

FEBRUARY 22, 2021

But that kind of messaging overlooks one important thing: how does your product or service address your buyer’s pain points? Social copy should demonstrate how the product or service can help make the prospect’s life easier. Regardless if you’re selling a product or a service, at the end of the day you’re selling to other people.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

Marketing Insider Group

OCTOBER 18, 2021

They rated it above any other company factor or attribute outside of direct product quality and value. Someone doing their first Google search on a product or service they need is likely looking for more information about the problem they’re experiencing, meaning content like your top-of-the-funnel blog posts would be really relevant.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Content Marketing Institute

NOVEMBER 12, 2018

Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels. Since the essence of content marketing is about creating relevant and engaging materials for customers, content used on the marketing side could be used for sales onboarding and training.

Content Marketing 109

Content Marketing Whitepaper Customer Journey Education 109

Marketing Insider Group

JUNE 14, 2020

The major themes that emerge include tying content marketing efforts to business value, limited resources and internal tensions that hinder the content production process. Some marketers also struggle with building out a sustainable video content strategy that can product videos which can live and scale across multiple markets.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

APRIL 20, 2020

As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Martech

MARCH 18, 2022

What we can help those customers with is replace their attribution and give them a bit more flexibility around it.” ” LeanData provided visibility into all the touchpoints on the customer journey, but for Liang that’s not the end of the matter. ” Get the daily newsletter digital marketers rely on.

Whitepaper 119

Whitepaper Customer Journey Finance Marketing 119

Customers.ai

JUNE 8, 2022

In other words, you can generate leads and guide them through the customer journey—ultimately delivering qualified prospects to your sales team. A digital marketing funnel is a system for guiding potential customers from getting to know your business to purchasing your products and services. Save my Free Seat!

Digital Marketing 114

Digital Marketing Whitepaper Customer Journey Marketing 114

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Scoop.it!

NOVEMBER 29, 2022

An effective content strategy can help potential customers understand your product. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Welcome Software

NOVEMBER 12, 2024

For example, AI can create algorithms that analyze patterns in content consumption and customer behavior to surface more relevant content and product recommendations. Product teams might be looking at gantt charts and timelines while marketers are looking at calendars. What are the components of a personalization engine?

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Hootsuite

FEBRUARY 18, 2020

This includes taking them through the customer journey, or as marketers would say: through the sales funnel. This is the process of turning potential customers into paying customers. Here are some more clickable options available across different platforms: Tag products in your Facebook Shop. Whitepapers 26%.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Content Marketing Institute

OCTOBER 19, 2017

Don’t be afraid of product info. While content marketers typically avoid product-specific information, Andrea encourages you to remember the mandate to keep customers satisfied – enthusiastic, even – after the sale: I see one nice, continuous journey. Use the term “content” across the whole customer journey, says @aames.

Whitepaper 110

Whitepaper Customer Journey Transform Communications 110

Hubspot Marketing

MARCH 5, 2025

B2B marketing analytics is data that helps you understand your product, service, and/or audience. Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62