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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

These aren’t your basic “add free shipping” tips. Think personalized product recommendations or localized promotions that make visitors feel like your store was built just for them. pixel to your site and start capturing more customers. Highlight free shipping or an extra discount to seal the deal. First-Time Visitor?

eCommerce 105
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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. According to Wikipedia , social media marketing refers to the use of social networks to promote a product or service. In reality, the customer journey is never a straight line.

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5 Black Friday trends marketers can act on this holiday season

Martech

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Perks like limited-time offers and free shipping also are attractive to certain segments of social commerce shoppers. Consumers are looking to spend, and it’s not too late for marketers to act.

Shoppers 113
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Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message

Litmus

Your transactional emails aren’t a place for promoting upcoming deals, products, or partnerships—but they don’t have to be boring missives full of legalese, either. The FTC defines it as “an email with the primary purpose of promoting a commercial good or service.” It was that they did not allow members to opt-out of their emails.

Shipping 103
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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

What do your customers really experience? Your Customer Journey Isn’t As Linear As You Think. It’s easy to imagine that the customer journey is like a well-traveled, east-to-west road trip, following a single, straight highway from awareness to consideration to purchase. Let’s find out.

CRM 145
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What Are Customer Touchpoints and Why You Should Care

SMEI

Customers are much savvier these days, and old fashioned direct marketing tactics no longer work on a digital generation that has been raised to be cautious. These days there isn’t a single stage of your customer journey and relationship that doesn’t involve touchpoints.

Customer 130
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What Are Customer Touchpoints and Why You Should Care

SMEI

Customers are much savvier these days, and old fashioned direct marketing tactics no longer work on a digital generation that has been raised to be cautious. These days there isn’t a single stage of your customer journey and relationship that doesn’t involve touchpoints.

Customer 130