Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

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Customer Journey SEO Logistics Customer 107

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

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Customer Journey Customer Energy Transform 127

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

CRM 59

CRM Management SEO Transform 59

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Price 118

Price Thought Leadership Transform User-Generated 118

Hubspot Marketing

NOVEMBER 4, 2024

Payne , an SEO and the CEO of Loud Interactive , who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.” A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics 123

Analytics Customer Journey CMO Marketers 123

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. Free trials: Users try the software for a limited number of days.

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Non-Profit Customer Journey User-Generated SEO 126

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price 132

Price SEO User-Generated Management 132

Hubspot Marketing

SEPTEMBER 20, 2024

He told me, “In my experience, native blog posts created with a regional SEO approach bring 4x more traffic on average than localized blog posts.” Do this : Start with the customer you want to serve. What you find about consumers during the customer intimacy phase may lead you to create a different journey.

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Customer Global Marketing Customer Journey Energy 132

Search Engine Journal

MARCH 13, 2023

Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. The post How To Create A Customer Journey Map appeared first on Search Engine Journal. Here’s what you need to know.

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Customer Journey Customer SEO 99

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. This lets you build a more nuanced understanding of your audience and tailor your SEO strategy and overall messaging, content and marketing approach. Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google.

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Analytics Marketing Mix Customer Journey Education 119

Animalz blog

APRIL 5, 2025

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

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SEO User-Generated Non-Profit Transform 67

Search Engine Journal

JANUARY 18, 2023

Recognize the complexity of your customers' intent to reach and engage them effectively. Optimize Your Customer Journey appeared first on Search Engine Journal. The post What Is A Conversion Funnel?

Customer Journey 97

Customer Journey Customer SEO 97

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. He generates most of his websites traffic with SEO and YouTube content.

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Customer Journey User-Generated Marketers Marketing 84

Search Engine Land

JULY 25, 2024

SEO , Google Ads , LinkedIn sponsored content ) you can leverage using leading research and estimation tools to uncover opportunities to reach our target audiences. Or, programmatic display is required to support the customer journey in a hidden way you don’t realize. You’ll evaluate all potential channels and networks (e.g.,

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketers 110

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a leak in your SEO strategy. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. How to Do Quarterly SEO Planning.

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SEO Customer Journey Promotion Health 145

Martech

DECEMBER 16, 2024

Training Marketing training today overemphasizes specific channels think Google Ads certifications, LinkedIn marketing boot camps, advanced SEO workshops, etc. They moved away from broad, generalized marketing efforts and focused on one-on-one customer interviews. They wanted to understand their ideal customers journey.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. What is happening in the industry, thinking bigger than SEO? When did you last map the customer journey?

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SEO PR Customer Journey Health 132

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Spiralytics

JANUARY 19, 2023

Search engine optimization (SEO) is an integral part of your marketing. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale.

Conversational Marketing 142

Conversational Marketing SEO Marketers Marketing 142

Search Engine Land

FEBRUARY 5, 2024

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. Ultimately, this redefines how we measure and interpret SEO success.

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SEO User-Generated eCommerce Customer Journey 123

Backlinko

SEPTEMBER 6, 2024

You can also access keyword ranking data from Google and Bing within Matomo to monitor your SEO performance. Some exceptions include SEO Vitals and Crash Analytics. Further reading: 41 Best SEO Tools (Free & Paid) 2. The product also lets you create visual maps of user flows, called Journey Mapping, for detailed analysis.

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Analytics Price Law User-Generated 99

Duct Tape Marketing

AUGUST 10, 2024

Funnelytics : Visualize and optimize your customer journeys to align marketing strategies with actionable insights. SpiderNow : Improve your website’s SEO, speed, and performance through comprehensive scans. The photo in the post is a favorite for the week from an online source or one I took on the road.

Customer Journey 87

Customer Journey SEO Marketing Strategy Customer 87

Search Engine Land

FEBRUARY 26, 2024

Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. This article tackles: Why technical SEO matters for video content. The good news is that fellow SEOs can technically control most stuff that goes through a Google SERP. Self-hosting or embedding videos.

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SEO Customer Journey Education Search Marketers 125

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Business email address Subscribe Processing.

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SEO Customer Journey Marketing Strategy Digital Marketing 112

Martech

JANUARY 31, 2025

Start with brand, not tactics If you’re an established business with great products and services but fail to see returns, tactics like SEO, PPC and content marketing without strategy will get you nothing. Is your SEO ranking for keywords that align with your ideal audiences intent? Own the customer journey.

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Customer Journey Marketers Marketing SEO 87

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

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Management Marketers Marketing CRM 96

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. In our experience, traditional SEO is as vital as ever. Search experiences change as users adopt AI, but traditional SEO should remain your top priority.

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PR Shipping User-Generated SEO 70

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

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SEO Customer Journey eCommerce Customer 109

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation. Dig deeper.

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PR SEO Customer Journey Thought Leadership 103

Hubspot Marketing

DECEMBER 18, 2024

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Take Reddit, for example.

Marketing Strategy 101

Marketing Strategy Thought Leadership Marketers Marketing 101

Martech

APRIL 10, 2025

Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. Many marketers turn to GSC for its organic search results, Core Web Vitals, and indexing reports, which are all very important for SEO. Email campaigns for “consistency” sake are not enough.

Content Marketing 96

Content Marketing User-Generated CRM Social Media Marketing 96

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

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SEO Customer Acquisition User-Generated Customer Journey 111

Search Engine Land

OCTOBER 25, 2023

This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO. What is B2B SEO? B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. How is SEO different for B2B companies? SUBSCRIBE See terms.

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SEO Non-Profit B2C CRM 104

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

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PR SEO Transform Customer Journey 104

Duct Tape Marketing

AUGUST 22, 2024

A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 10:34] Your Customer’s Journey Creating organized customer journeys is crucial for market expansion, and guess what? 05:44] One word: Branding! Alright, time's up, but the list keeps going.

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CMO Customer Journey Transform User-Generated 88

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords. Considering quality and quantity is key to a long-term and sustainable SEO strategy.

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SEO Customer Journey Education Branding 107