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The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’sjourney, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customerjourney?
These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey. They are connected, through mobile and other digital channels, with the customerjourney, which begins long before the customer enters the store. Risks to alienating consumers.
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