Customer Journey, Shoppers and Succession Management

A marketers guide to omnichannel vs multichannel strategies (with examples)

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JULY 28, 2023

The review explained, “With every additional channel they used, the shoppers spent more money in the store… In addition to having bigger shopping baskets, omnichannel shoppers were also more loyal… we can say from our study that omnichannel shoppers are more valuable to the retailer with confidence.”

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Retail Shoppers Manufacturing Transform

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

JANUARY 23, 2023

For example, omnichannel marketing is all about meeting your customers where they are and creating a smoother customer journey. Investing in identifying and understanding your target audience is key to giving customers a great experience with your brand. Interestingly, all the other top strategies lead right back to it.

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Marketers Marketing Promotion Management

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A marketers guide to omnichannel vs multichannel strategies (with examples)

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

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