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Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Search Engine Land

customers in its mobile app. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. Why it matters. How it works.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Pricing: Not listed. Pricing : Starts at $15/user/month.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023. Shoppers want to receive SMS messages from brands because it’s quick, easy and accessible,” said Sarah Cascone, VP of marketing for retail technology company Bluecore. Get MarTech!

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How to master social media for retail in the UK

Sprout Social

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Customer care is now a critical component of social media success.

Retail 121
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. Dont feel like youre prepared?

Gen Z 101
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2024 Year in Review: Features, Features & More Features!

Customers.ai

pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. Signal: Recognize Return Visitors Like Never Before Signal was one of our customers’ favorite features we rolled out this year because of how impactful its been.

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The evolving B2B customer journey: Thursday’s Daily Brief

Martech

Vistar Media integrates audio OOH to reach in-store shoppers programmatically. The experience enables advertisers to play targeted messages to shoppers when they are close to products in-store. In the OOH space, digital transformation is all about providing seamless access for the right advertisers to reach the right audience.