Remove Customer Journey Remove Social Media Marketing Remove Succession Planning
article thumbnail

How to START building a modern digital marketing plan

Search Engine Land

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Or, programmatic display is required to support the customer journey in a hidden way you don’t realize.

article thumbnail

Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

Due to how customers search for homes and the type of product, search engine optimization for realtors is unique in several ways. Here are some of the ways that real estate marketing varies: The customer journey takes longer due to its complexities. How Can Local SEO Help My Real Estate Business?

article thumbnail

Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

Brands must also map current content across the customer journey touchpoints and strive to fill all the content gaps. For example, website information should change right away when, as a business, you decide to change your Google Business Profile or social profile information. Your success plan.