Search Engine Land

JULY 25, 2024

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Or, programmatic display is required to support the customer journey in a hidden way you don’t realize.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Search Engine Land

DECEMBER 15, 2022

Brands must also map current content across the customer journey touchpoints and strive to fill all the content gaps. With the release of Google Analytics 4 , Google is gently training marketers to focus on customer behaviors and attribution from various channels across the customer journey rather than the last-clicked channel.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Neil Patel

JANUARY 6, 2023

Due to how customers search for homes and the type of product, search engine optimization for realtors is unique in several ways. Here are some of the ways that real estate marketing varies: The customer journey takes longer due to its complexities.

Real Estate 84

Real Estate SEO Energy Digital Marketing 84

Litmus

SEPTEMBER 25, 2023

From Conversations to Conversions: Customer Interviewing for Email Marketers – Allison Bryant In this session, Allison Bryant shared the customer journey mapping framework that increased Ten Percent Happier’s email revenue by 30% in a single year. Passing the Baton: Who Will Carry the Torch When You Move On?

Communications 108

Communications Email Marketing User-Generated Price 108