Sprout Social

MAY 29, 2025

Googles internal data demonstrates that brands should deploy YouTube across the customer journey. Short-form videos are the top ROI driver for 71% of video marketers A December 2024 Statista survey confirms short-form video reigns supreme as the revenue powerhouse of social content marketing.

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Digital Marketer

OCTOBER 9, 2023

Embrace Video Marketing: Captivate Your Audience Video is the dominant medium across platforms like TikTok, Instagram Reels, webinars, and live streams. It’s essential to engage your audience effectively through video: Actionable Step: Invest in video content creation and distribution.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Martech

JANUARY 5, 2022

The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. If customers are channel agnostic, campaigns and customer journeys will need to become channel agnostic too. They will choose not only when but where to view and engage with your content.

B2C 118

B2C Customer Journey Customer Product 118

Martech

DECEMBER 26, 2023

AI driving experience and customer support “In 2024, companies that incorporate AI into the customer experience in the right ways will set themselves apart,” said Chris Savage, CEO and co-founder of video marketing platform Wistia.

Customer 145

Customer Transform CMO Retail 145

Adobe Experience Cloud Blog

JANUARY 14, 2019

Still, video could be your biggest converting asset. How about the fact that video marketers get 66% more qualified leads in a year ? Without a doubt, videos are the perfect medium to communicate what you have to offer. Look into the infrastructure you have in place that will support your video marketing efforts.

User-Generated 134

User-Generated SEO Thought Leadership Content Marketing 134

Marketing Insider Group

OCTOBER 18, 2021

Use categories to organize your content in ways that align with your content goals and customer journey. Simply creating social media stories is an effective way to make your brand visible to customers. As you get better at video (or can afford more resources), you can expand your strategy. Demonstrate social proof.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

DECEMBER 8, 2021

Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. Make video a core part of your marketing strategy, if you haven’t yet. Prioritize Video Content. Video marketing is becoming more important, it seems, every day.

Customer Journey 101

Customer Journey Video Marketing Communications Customer 101

Marketing Insider Group

JUNE 16, 2020

Video content marketing is strategic. It’s more than sporadically producing and publishing disconnected videos across random channels on an inconsistent schedule. Successful video marketing involves research, planning, and optimization. But Why Video? Never Direct a Social Post to an Off-Site Video.

Content Marketing 141

Content Marketing Entertainment Marketing Marketers 141

Duct Tape Marketing

JANUARY 28, 2020

Beute and I discuss the benefits and use cases for personalized video, and Beute shares tips for helping you create video messaging that gets noticed and generates results. Questions I ask Ethan Beute: Video marketing has really taken off—is BombBomb an offshoot of that trend? How do you easily create one-to-one video?

Customer Journey 77

Customer Journey Communications Video Marketing Customer 77

Sachs Marketing Group

DECEMBER 1, 2023

It’s important to have a content calendar and a clear strategy that aligns with your business goals and customer journey. Remember, content marketing is a long-term strategy. Video Marketing Video marketing in 2024 continues to be an impactful way for small businesses to connect with their audience.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Among the emerging technologies to keep track of, he mentioned tools that support predictive and intent monitoring, customer journey mapping, and diagnostic measurement. It’s More Than Marketing. Account-based marketing encompasses a lot more than the name implies. When asked “What’s next for SiriusDecisions?”,

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook.

User-Generated 145

User-Generated SEO Entertainment Transform 145

Hubspot Marketing

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

User-Generated 111

User-Generated SEO Advertisers Advertising 111

Duct Tape Marketing

MAY 19, 2020

Search engines continue to reward businesses with video on their homepage with additional traffic. So if you haven’t yet embraced video, now is the time to start. Oftentimes when people think of video marketing, they think of social media content.

Marketing 101

Marketing Marketers Customer Journey Product 101

Chief Martec

JANUARY 1, 2024

When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. And that’s just the customer-facing side of martech.

Transform 112

Transform User-Generated Customer Journey SEO 112

Marketing Insider Group

FEBRUARY 5, 2024

Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

MAY 1, 2024

Video testimonials As any marketer learns quickly, just because someone expressed interest in a product, service, or offer, doesn’t mean they are actively engaged in moving through the customer journey. That’s where video testimonials come in.

Customer 129

Customer Transform Email Marketing B2C 129

Digital Marketer

MARCH 24, 2023

In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficiently and effectively, and drive sales! In 1966 Breakthrough Advertising , marketer and author Eugene Schwartz identified five stages of customer awareness.

Customer Journey 64

Customer Journey Promotion Entertainment Advertising 64

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Good thing you have another option.

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Duct Tape Marketing

JUNE 19, 2015

Consumers want an inside look: 80 percent of those surveyed said a video showing how a product or service works is important. Today consumers respond to, and even expect, video marketing on the web, via social, and in email. It’s the perfect time to start incorporating video into your marketing strategy.

Marketing Mix 78

Marketing Mix Retail Customer Journey Marketing 78

Digital Marketer

AUGUST 5, 2022

However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video ). When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion.

Email Marketing 73

Email Marketing Customer Journey Marketing Marketers 73

Neil Patel

DECEMBER 30, 2022

The best video hosting platform for you depends on your business needs, budget, and other factors. While implementing some of these strategies and tools will help boost video SEO, based on Google’s algorithm, you’ll start having success with video marketing if you use most (or all) of these tips. Conclusion.

SEO 105

SEO User-Generated Analytics Video Marketing 105

Neil Patel

AUGUST 11, 2020

Deliverable : a series of on-brand marketing videos and matching visual assets Goal: communicate your new offer in a fun and engaging way for your audience End result : a finished product and the know-how required to do it on your own. Now, you can actively look for digital marketing agencies that are willing to coach you through it.

Digital Marketing 145

Digital Marketing Marketing Marketers eCommerce 145

Duct Tape Marketing

JANUARY 18, 2024

Table Of Contents: 2024 Marketing Trends for Fractional CMOs: A Guide Embracing AI in Marketing Strategies Navigating Search Engine Evolution A shift to AEO or Answer Engine Optimization. The Dominance of Video Marketing “Video first” isn’t just a catchy phrase; it’s the reality of our content landscape.

Market Trends 94

Market Trends CMO Transform User-Generated 94

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Customers.ai

FEBRUARY 6, 2024

Top of funnel marketing is a strategy aimed at creating awareness and attracting potential customers by engaging them at the earliest stage of their buying journey. Top of funnel marketing often refers to the strategies, channels, and campaigns that target prospects who have just started their customer journey.

Marketing 102

Marketing Marketers Entertainment User-Generated 102

Content Marketing Institute

NOVEMBER 16, 2017

This kind of model shows which content was read along the customer journey and which pieces of content, or combination of pieces of content, were the most effective for an audience. They occur when someone reads your blog post, e-book, or infographic, or watches your video.

Transform 111

Transform Analytics User-Generated Marketing 111

Duct Tape Marketing

AUGUST 30, 2024

Often, people end their marketing strategy with a clever tagline, colors, and logos, and they call it a day. But what I want to suggest is a marketing strategy actually runs through the entire customer journey. We use something called the Marketing Hourglass.

Marketing Strategy 66

Marketing Strategy Customer Journey Marketing Marketers 66

Martech

AUGUST 10, 2023

Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many other topics. We spoke to him about his journey. Q: How did you get into marketing?

Shipping 98

Shipping Entertainment Customer Journey Communications 98

Sprout Social

APRIL 25, 2024

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. Customer experience audit template Consistency is a key characteristic of a robust brand strategy.

Social Media Marketing 140

Social Media Marketing Key Performance Indicator Influencer Marketing Management 140

Hubspot Marketing

OCTOBER 24, 2022

To increase revenue, marketing leaders need to identify areas of their customer journey that can be further optimized. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. Let's say you work for a video editing company.

Gen Z 105

Gen Z Millennials Transform Advertising 105

Customers.ai

DECEMBER 12, 2023

Justuno’s robust targeting capabilities, including audience segmentation and behavioral triggers, also help deliver timely and relevant messages, resulting in improved conversion rates and a more customized journey for their customers. Q: How can ecommerce businesses use video marketing tools effectively?

eCommerce 107

eCommerce PR User-Generated Marketing 107

Moz

OCTOBER 11, 2020

Creating a video to answer most of those questions is almost always a good idea. Videos make good promotional assets allowing your brand to be discovered on Youtube , as well as through Google’s video carousels. Your FAQ page is part of the customer journey, where each answer is an important step down the sales funnel.

Shipping 63

Shipping Customer Journey SEO Price 63

Sprout Social

DECEMBER 20, 2023

With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. And if YouTube is your focus, BuzzSumo’s video marketing feature helps analyze and optimize your videos, surface popular video content by topic, ID gaps on competitor channels and more.

Branding 139

Branding Price Influencer Marketing Analytics 139

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. What is a B2B Marketing Funnel? At its core, a B2B marketing funnel is a visual representation of the customer journey.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Moz

MARCH 28, 2021

But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. You have to build trust and organic relationships throughout the customer journey. How to use empathy in marketing (+examples).

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62