Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 109

Customer Journey Customer Whitepaper B2C 109

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. What Is Customer Journey Mapping?

Customer Journey 113

Customer Journey Customer Whitepaper User-Generated 113

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Researching customer journey orchestration. Many vendors profiled in provide whitepapers and interactive tools that can help.

Customer Journey 98

Customer Journey Customer Whitepaper Management 98

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1. SUBSCRIBE See terms.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. E-Books or Whitepapers. Image Source.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Duct Tape Marketing

JANUARY 1, 2019

Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. What is Marketing Automation?

Customer Journey 78

Customer Journey Customer Whitepaper Marketers 78

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketers 129

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Resources for Creating a Basic Sales Funnel/Content Journey. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Step 1: Identify Your Target Customers. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase. First, guide customers through the customer journey to reveal gated content that they will find useful.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. This could include blog posts, case studies, or white papers that address their pain points or offer solutions.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Duct Tape Marketing

AUGUST 29, 2017

How to Develop Content for Every Stage of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Because it is such an important piece of the marketing puzzle these days, it needs to be incorporated in every phase of the customer journey. Mapping the Customer Journey. White papers.

Customer Journey 67

Customer Journey Customer Whitepaper eBook 67

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. So, coach former sales personnel to focus on what your expertise can do for your customer rather than on the product and its features.

Content Marketing 145

Content Marketing Whitepaper Shoppers Marketers 145

Martech

OCTOBER 18, 2024

We want our audience to read long whitepapers, watch hour-long webinars or download extensive case studies. Or, if you’re promoting a whitepaper, offer an executive summary that’s easier to skim for key insights. Dig deeper: How to create content for every stage of the customer journey 3. Give your audience a choice.

Whitepaper 145

Whitepaper Energy Customer Journey Promotion 145

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Educate and Build Trust : Use automated email campaigns that share case studies, product tutorials, or customer testimonials. Example: Send a series like How [Customer Name] Increased ROI by 35% Using [Your Product]. Viewed your pricing page?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Search Engine Land

DECEMBER 5, 2022

Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. Register today for “Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle,” presented by ActionIQ.

Customer Journey 76

Customer Journey Customer Whitepaper Marketers 76

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them.

Transform 134

Transform Whitepaper Thought Leadership Customer Journey 134

Search Engine Land

OCTOBER 26, 2023

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. This is where customer journey orchestration (CJO) comes in.

Customer Journey 73

Customer Journey Digital Marketing Customer Marketers 73

Marketing Insider Group

JULY 7, 2020

At any one moment, your blog has readers who are at every stage of their customer journey. Plan to publish at least two posts per month for customers at each stage. We’ve found that most companies don’t spend enough time and effort at the earlier stages of the customer journey.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Adobe Experience Cloud Blog

MAY 22, 2019

This content can also include lower-funnel pieces—whitepapers, webinars, and solution sheets—that explicitly discuss your products and services. Of course, once your prospects are further down the funnel, you can begin rolling out whitepapers and more long-form content best enjoyed at a desktop with a cup of coffee. Back to basics.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Martech

JANUARY 21, 2022

Understanding behavioral bias and the customer journey are really important,” Sangha said. “Marketing teams that use these principles and psychology see higher customer satisfaction, lower customer turnover, improve the sales process and find better advocacy from current customers.”.

Customer 139

Customer Whitepaper Transform Fashion 139

Adobe Experience Cloud Blog

MARCH 28, 2017

Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

SEPTEMBER 20, 2021

Know Your Customer’s Journey. The B2B customer journey is a long and winding road (typically 3+ months). This means you need to first, know your customer journey, and second, create content for buyers at every stage of that journey.

Content Marketing 136

Content Marketing Manufacturing Whitepaper Retail 136

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. He says, Instead of focusing solely on last-touch metrics, we developed a multi-touch attribution system that tracks prospect interactions across months-long buying journeys. Below is a screenshot from my clients monthly report.

Analytics 63

Analytics Customer Acquisition CRM Marketers 63

Martech

MARCH 18, 2022

What we can help those customers with is replace their attribution and give them a bit more flexibility around it.” ” LeanData provided visibility into all the touchpoints on the customer journey, but for Liang that’s not the end of the matter. ” Get the daily newsletter digital marketers rely on.

Whitepaper 121

Whitepaper Customer Journey Finance Marketers 121

Marketing Insider Group

APRIL 20, 2020

As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

MARCH 31, 2020

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. The right content nurtures prospects throughout your customer journey and ultimately turns them into loyal brand advocates that keep coming back for more.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Content Marketing Institute

NOVEMBER 12, 2018

One approach is to list key marketing content based on the customer journey. Let’s use this customer journey created by Jacco Van Der Kooij as an example: As a marketer trying to help salespeople, you can present a list of five to 15 content pieces related to each stage. Customer success stories. Click To Tweet.

Content Marketing 111

Content Marketing Whitepaper Customer Journey Education 111

Content Marketing Institute

MAY 4, 2018

You can find the complete results in this white paper. Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey. Marketing and sales professionals in many B2B organizations have fundamentally different views of the customer journey process.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Customers.ai

JUNE 8, 2022

In other words, you can generate leads and guide them through the customer journey—ultimately delivering qualified prospects to your sales team. A simple digital marketing funnel has three stages to guide prospects through the customer journey efficiently. In other words, you have to map out the customer journey.

Digital Marketing 114

Digital Marketing Whitepaper Customer Journey Marketers 114

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. But both groups are nevertheless in the target audience you are trying to reach.

Whitepaper 105

Whitepaper User-Generated Analytics Inbound Marketing 105

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Use categories to organize your content in ways that align with your content goals and customer journey. Create videos.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Marketing Insider Group

AUGUST 20, 2020

It helps marketing teams to understand just how much their efforts play into the customer journey, which can help to make their efforts more effective and guide their budget spending towards the strategies that bring the greatest returns. The Modern Customer Journey is No Longer Linear.

Whitepaper 106

Whitepaper Customer Journey B2C Marketing Mix 106

Sprout Social

FEBRUARY 22, 2021

A paid social strategy enables you to cut through the social clutter by using carefully defined target audiences and messages to connect with your customer. to drive conversion-focused content like webinars or white papers. Conclusion. Ready to take your B2B social strategy even further?

Whitepaper 144

Whitepaper Thought Leadership B2C Promotion 144

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Hootsuite

FEBRUARY 18, 2020

This includes taking them through the customer journey, or as marketers would say: through the sales funnel. This is the process of turning potential customers into paying customers. It makes sense, for example, to ask for an email address to deliver a whitepaper. Whitepapers 26%. Gated content.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. It entices prospects to fill out a form, becoming qualified leads in your sales pipeline.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130