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According to Statista , digitalbuyers have been increasing year-on-year worldwide between 2014 and 2021. Amazon and retail marketing – the continued growth. E-commerce and retail brands operate in a competitive landscape. Statistics highlighted by Forbes show the importance of customer experience (CX).
So, with every new improvement or introduction of a new way of doing things, your customer raises the bar and increases your pressure to deliver. Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. 80% of U.S. 82% of U.S.
The average customer makes at least two transactions online every day , according to PYMNTS. Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic).
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